Connect: How companies succeed by engaging radically with society

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9780753556924: Connect: How companies succeed by engaging radically with society
Reseña del editor:

This book is about the need for business to connect with society. It aims to articulate and understand the recurring rift between big business and the wider culture, and to propose a way in which corporations can thrive by connecting with the world around them. In an era of relentless transparency, the world is demanding more than ever of the private sector. The consequences of repeating the mistakes of the past are greater today than they have ever been. There is an enormous prize for companies who choose to meet these new expectations with respect, authenticity and openness, embedding society’s needs into the very heart of their business model.

This book is not about philanthropy or ‘Corporate Social Responsibility’, but about how well companies connect with society increasingly determines their competitive advantage.

In his new book John Browne, former CEO of BP, has teamed up with two experts from McKinsey to write a far-reaching and accessible book about how businesses must radically reconnect with communities, with people and with the environment to make the world a better place.

Featuring interviews with many highly influential people including Tim Berners Lee, Jack Ma and Sheryl Sandberg, among others; numerous case studies; great business stories, and original McKinsey research – this book shows the way.

It promises to shake up the business world.

Biografía del autor:

John Browne (Author)

JOHN BROWNE (Lord Browne of Madingley) was CEO of BP from 1995–2007, where he built a reputation as a visionary leader, transforming BP into one of the world‘s largest companies. He was president of the Royal Academy of Engineering, is a fellow of the Royal Society, a foreign member of the US Academy of Arts and Sciences and chairman of the trustees of the Tate Galleries. He holds degrees from Cambridge and Stanford universities, was knighted in 1998, and made a life peer in 2001. He is now a partner at Riverstone Holdings and the author of the memoir Beyond Business and

popular science book Seven Elements that Have Changed the World.

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Browne, John;nuttall, Robin;stadlen, Tommy
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Descripción Ebury Publishing, United Kingdom, 2015. Hardback. Estado de conservación: New. 240 x 162 mm. Language: English . Brand New Book. This is the Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook s Sheryl Sandberg and Goldman Sachs CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them. Nº de ref. de la librería AB99780753556924

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Descripción Ebury Publishing, United Kingdom, 2015. Hardback. Estado de conservación: New. 240 x 162 mm. Language: English . Brand New Book. This is the Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook s Sheryl Sandberg and Goldman Sachs CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them. Nº de ref. de la librería AB99780753556924

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Descripción Estado de conservación: New. pp. 320. Nº de ref. de la librería 373627403

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