Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies

3,55 valoración promedio
( 157 valoraciones por GoodReads )
 
9780753540664: Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies
Review:

"In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey ... Grow stands a chance of becoming a similarly influential text for a new generation of executives" ( Financial Times)

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times" ( Arianna Huffington)

"When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out" ( Sir Martin Sorrell, CEO, WPP)

"A new, powerful model for business. ... A must-read ... for all business leaders" ( Sheryl Sandberg, COO, Facebook)

" Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth" ( Robert A. McDonald, chairman, president, and CEO, Procter & Gamble)

From the Publisher:

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad.

Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.

In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

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Stengel, Jim
ISBN 10: 0753540665 ISBN 13: 9780753540664
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807535406640000000

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Descripción Ebury Publishing, United Kingdom, 2012. Paperback. Estado de conservación: New. 214 x 132 mm. Language: English . Brand New Book. Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there s also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter Gamble, shows how the world s 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as brand ideals , the world s best businesses can achieve incredible growth and drastically improve their performance. Nº de ref. de la librería AAZ9780753540664

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Stengel, Jim
Editorial: Ebury Publishing, United Kingdom (2012)
ISBN 10: 0753540665 ISBN 13: 9780753540664
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Descripción Ebury Publishing, United Kingdom, 2012. Paperback. Estado de conservación: New. 214 x 132 mm. Language: English . Brand New Book. Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there s also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter Gamble, shows how the world s 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as brand ideals , the world s best businesses can achieve incredible growth and drastically improve their performance. Nº de ref. de la librería AAZ9780753540664

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Stengel, Jim
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Descripción Virgin Hardbacks, 2012. Estado de conservación: New. 2012. Paperback. Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. Num Pages: 336 pages, ill. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 156 x 25. Weight in Grams: 364. . . . . . . Nº de ref. de la librería V9780753540664

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Stengel, Jim
Editorial: Virgin Publishing (2012)
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Descripción Virgin Publishing, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0753540665

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Descripción Virgin Books 2012-01-12, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04812340

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Descripción Virgin Hardbacks. Estado de conservación: New. 2012. Paperback. Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. Num Pages: 336 pages, ill. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 156 x 25. Weight in Grams: 364. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780753540664

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Stengel, Jim
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Descripción Paperback. Estado de conservación: New. Not Signed; Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening. book. Nº de ref. de la librería ria9780753540664_rkm

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Stengel, Jim
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Descripción Ebury Publishing. Paperback. Estado de conservación: new. BRAND NEW, Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies, Jim Stengel, Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance. Nº de ref. de la librería B9780753540664

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