Marketing in Travel and Tourism

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9780750686938: Marketing in Travel and Tourism
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Book by Morgan Mike Ranchhod Ashok

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Críticas:

'Students, lecturers and practitioners alike will welcome the 3rd edition of this classic text. The authors explain the complexities of travel and tourism marketing lucidly and in the context of a logical and effective structure. Each edition gets better. I highly recommend it.' – Prof. Brian King, School of Hospitality, Tourism and Marketing, Victoria University, Australia

'A welcome third edition of this highly readable and hugely informative text that constitutes a 'classic' treatment of the subject area.' – Prof. John Lennon, Moffat Centre for Travel and Tourism Business Development, Glasgow Caledonian University, UK

Reseña del editor:

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

  • Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
  • New material on the role of e-marketing, motivations and consumer behaviour
  • Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
  • A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

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Victor Middleton; Alan Fyall; Mike Morgan; Ashok Ranchhod
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Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod
Publicado por Taylor and Francis 2009-03-20, Oxford (2009)
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Descripción Taylor and Francis 2009-03-20, Oxford, 2009. paperback. Condición: New. Nº de ref. del artículo: 9780750686938

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Middleton, Victor T. C.; Fyall, Alan; Morgan, Michael; Ranchhod, Ashok
Publicado por Taylor & Francis Ltd (2009)
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Descripción Taylor & Francis Ltd, 2009. Condición: New. 2009. 4th Edition. Paperback. Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. Num Pages: 528 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 269 x 199 x 30. Weight in Grams: 1634. . . . . . . Nº de ref. del artículo: V9780750686938

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Middleton, Victor
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Descripción Routledge, 2009. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: GB-9780750686938

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Victor Middleton, Alan Fyall, Mike Morgan
Publicado por Taylor Francis Ltd, United Kingdom (2009)
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Descripción Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condición: New. 4th Revised edition. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Nº de ref. del artículo: AA69780750686938

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Victor Middleton, Alan Fyall, Mike Morgan
Publicado por Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0750686936 ISBN 13: 9780750686938
Nuevo Paperback Cantidad disponible: 1
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Descripción Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condición: New. 4th Revised edition. Language: English . Brand New Book. Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: * Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas * New material on the role of e-marketing, motivations and consumer behaviour * Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning * A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Nº de ref. del artículo: AA69780750686938

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Middleton, Victor T. C.; Fyall, Alan; Morgan, Michael; Ranchhod, Ashok
Publicado por Taylor & Francis Ltd
ISBN 10: 0750686936 ISBN 13: 9780750686938
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Descripción Taylor & Francis Ltd. Condición: New. 2009. 4th Edition. Paperback. Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy. Num Pages: 528 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 269 x 199 x 30. Weight in Grams: 1634. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780750686938

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Middleton, Victor T. C.
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