Managing Visitor Attractions

ISBN 13: 9780750685450

Managing Visitor Attractions

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9780750685450: Managing Visitor Attractions

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and
marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,
religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters
looking at attraction success and failure, interpretation, school excursions, managing gardens
and brand management.

Divided into five parts, the book tackles the following core topics:
· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends

With contributions from around the world, this is an essential text for undergraduate and
postgraduate students of visitor attraction management, written by subject specialists with a
wealth of experience in this field.

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About the Author:

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University.

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Brian Garrod (editor), Stephen Wanhill (editor)
Editorial: Taylor and Francis 2008-01-29, Oxford (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción Taylor and Francis 2008-01-29, Oxford, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780750685450

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Editorial: Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción Taylor Francis Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: * the role and nature of visitor attractions * the development of visitor attraction provision * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. Nº de ref. de la librería AA69780750685450

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Editorial: Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción Taylor Francis Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: * the role and nature of visitor attractions * the development of visitor attraction provision * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. Nº de ref. de la librería AAZ9780750685450

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Alan Fyall
Editorial: Routledge (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción Routledge, 2008. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780750685450

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Editorial: taylor & francis (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción taylor & francis, 2008. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P11075068545X

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Descripción Estado de conservación: New. Bookseller Inventory # ST075068545X. Nº de ref. de la librería ST075068545X

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Descripción Taylor & Francis Ltd, 2008. Estado de conservación: New. 2008. 2nd Edition. Paperback. Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions. Editor(s): Fyall, Alan; Leask, Anna; Garrod, Brian; Wanhill, Stephen. Num Pages: 384 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 165 x 218 x 10. Weight in Grams: 686. . . . . . . Nº de ref. de la librería V9780750685450

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Editorial: Taylor & Francis Ltd
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Descripción Taylor & Francis Ltd. Estado de conservación: New. 2008. 2nd Edition. Paperback. Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions. Editor(s): Fyall, Alan; Leask, Anna; Garrod, Brian; Wanhill, Stephen. Num Pages: 384 pages, Illustrated. BIC Classification: KNSG. Category: (U) Tertiary Education (US: College). Dimension: 165 x 218 x 10. Weight in Grams: 686. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780750685450

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Editorial: Routledge (2008)
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Descripción Routledge, 2008. Estado de conservación: New. book. Nº de ref. de la librería ria9780750685450_rkm

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GARROD, BRIAN; WANHILL, STEPHEN.
Editorial: Routledge (2008)
ISBN 10: 075068545X ISBN 13: 9780750685450
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Descripción Routledge, 2008. Paperback. Estado de conservación: NEW. 9780750685450 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0176257

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