Esta edición ISBN ya no está disponible.Ver todas las copias de esta edición ISBN.
Marketing plans editado por Butterworth-Heinemann
"Sinopsis" puede pertenecer a otra edición de este libro.
"It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written." Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New YorkReseña del editor:
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated.
This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller.
* A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning
* Retains the practical step-by-step approach that gives the book unique clarity
* Incorporates all the latest thinking in e-marketing, CRM and new planning practices
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Butterworth-Heinemann, 2007. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P110750683864
Descripción Butterworth-Heinemann, 2007. Condición: New. book. Nº de ref. del artículo: M0750683864