Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.
A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.
This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
. An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry.
. International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand.
. Discussion of the motivations and profiles of the wellness tourist and how to target
different segments and manage demand.
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Descripción Routledge. Hardcover. Estado de conservación: New. 0750683430 New Condition. Nº de ref. de la librería NEW4.0387781
Descripción Routledge, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part One: History, Definitions and Scope; Introduction; Historical Overview; Contemporary Definitions; Leisure, Lifestyle and Tourism; Typologies of Health and Wellness Tourism; An International and Regional Analysis; Part Two: Managing and Marketing Health and Wellness Tourism; Demand, Motivations and Profiles; Planning and Development; Managing Destinations and Sites; Reaching Customers; Product Development; Conclusions: The Future of Health and Wellness Tourism; Part Three: Operational and Management Issues in Health and Wellness Tourism -Case Studies: Heritage of Spa and Health Tourism in Russia; The Health Spa Resort Rogaska Slatine Returned to its Past Glory; Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium; Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages?; The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy; Spa and Rehabilitation Centre in Eastern Finland; Sao Pedro do Sul Thermal Centre: between Health and Wellness; Healing Hills and Wellness in Luxury (Netherlands; Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel; Peninsula Hot Springs - a New Spa Tourism Experience 'Down Under'; Ayurvedic Health Tourism in Kerala, India; Hot Springs in Japanese Domestic and International Touris; CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences; The Big Chill Festival, England; The Growing Yoga Community in the Netherlands; Medical Tourism in India: A Case Study of Apollo Hospitals; Business Tourism. Nº de ref. de la librería ABE_book_new_0750683430