Storytelling in Organizations

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9780750678209: Storytelling in Organizations

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.

Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

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Book Description:

Learn the power of storytelling for organizational success explained by master storytellers

From the Back Cover:

Business/ Management

Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management

John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak

". Storytelling in general- and the authors in this book in particular- offer inspiring insights into the art and rewards of telling a story."
- Mats Lederhausen, Managing Director, McDonald's Ventures, McDonald's Corporation

".This book provides wonderful tools to spark and leverage storytelling functionally and organizationally to create collaborative work environments and authentic visions of what's possible."
- Dr. Jamesina A. Fitzgerald, VP Global Oral Care, Manager & Scientist, Procter & Gamble

"The authors weave a fascinating tale. I would highly recommend this to anyone dealing with the issue of organizational change."
- Bruno Laporte, Manager, Knowledge and Learning, World Bank

"Storytelling in Organizations is brain food for managers who want to ascend to leadership positions.the authors make a compelling case for becoming a more relevant, powerful, and memorable communicator."
- Jim Hatherley, author of Daring To Be Different, A Manager's Ascent to Leadership

".Storytelling in Organizations is a must read for those looking for more effective approaches to knowledge sharing and transfer, large-scale change, employee socialization and leadership."
- Rob Cross, Assistant Professor of Management, University of Virginia, and Author of The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations

Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The engagingly personal and idiosyncratic tone of the book comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening chatting with one of the authors. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a reader-friendly text. Interviews with all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

John Seely Brown, formerly Director of Xerox PARC, is an independent consultant. He was recently awarded the Industrial Research Institute Medal for outstanding accomplishments in technological innovation and is the co-author of the highly acclaimed book, The Social Life of Information.
Stephen Denning, formerly Program Director for Knowledge Management at the World Bank, is an independent management consultant, and the author of The Springboard and Squirrel Inc.
Katalina Groh is a writer, producer, and director of independent films and documentaries.
Laurence Prusak, formerly with IBM Global Services, is an independent consultant. He is author of Knowledge in Organizations.

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Prusak, Laurence
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