Artículos relacionados a Strategic Marketing Management: Planning, implementation...
Sinopsis
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Richard M.S. Wilson
De la contraportada
The third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now?
Strategic and marketing analysis
* Where do we want to be?
Strategic direction and strategy formulation
* How might we get there?
Strategic choice
* Which way is best?
Strategic evaluation
* How can we ensure arrival?
Strategic implementation and control
The new revised and updated third edition has totally new chapters on The Nature and Role of Competitive Advantage and The Strategic Management of the Expanded Marketing Mix, and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing:- a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Professional Postgraduate Diploma.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 27,75
GRATIS gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Strategic Marketing Management: Planning, implementation...
Imagen de archivo
Strategic Marketing Management: Planning, implementation and control
Publicado por
Routledge, 2004
ISBN 10: 0750659386
ISBN 13: 9780750659383
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-U-002-01421
Cantidad disponible: 2 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, implementation and control
Publicado por
Taylor & Francis Ltd, United Kingdom, Oxford, 2004
ISBN 10: 0750659386
ISBN 13: 9780750659383
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001355242
Cantidad disponible: 6 disponibles
Imagen de archivo
Strategic Marketing Management
Publicado por
Taylor & Francis Group, 2004
ISBN 10: 0750659386
ISBN 13: 9780750659383
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 14947609-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management
Publicado por
Taylor & Francis Group, 2004
ISBN 10: 0750659386
ISBN 13: 9780750659383
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 6926791-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management
Publicado por
Taylor & Francis Group, 2004
ISBN 10: 0750659386
ISBN 13: 9780750659383
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9810920-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, Implementation and Control
Librería: G. & J. CHESTERS, TAMWORTH, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Very Good. 867 pages, paperback, a very good copy of the Third Edition [0750659386]. Nº de ref. del artículo: 142099
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, Implementation and Control
Librería: WYEMART LIMITED, HEREFORD, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Nº de ref. del artículo: mon0000266863
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, Implementation and Control
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2350grams, ISBN:9780750659383. Nº de ref. del artículo: 9215302
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, Implementation and Control
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2350grams, ISBN:9780750659383. Nº de ref. del artículo: 9215303
Cantidad disponible: 1 disponibles
Imagen de archivo
Strategic Marketing Management: Planning, Implementation and Control
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:0750659386. Nº de ref. del artículo: 9906370
Cantidad disponible: 1 disponibles