Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)

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9780750648394: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy
Includes frequent vignettes to show how the theory works in practice

About the Author:

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

David Ballantyne is Senior Lecturer in Relationship Marketing and Service Management in the Department of Marketing, Monash University, Australia. He was previously a Senior Associate at the Centre for Services Management at Cranfield School of Management and a Director of the Total Quality Management Institute in Australia. His expertise is in services marketing, logistics management and the emerging field of internal marketing.

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Christopher, Martin; Payne, Adrian; Ballantyne, David
Editorial: Taylor Francis Ltd, United Kingdom (2002)
ISBN 10: 0750648392 ISBN 13: 9780750648394
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Descripción Taylor Francis Ltd, United Kingdom, 2002. Paperback. Estado de conservación: New. 2nd Rev ed.. 232 x 154 mm. Language: English . Brand New Book. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Nº de ref. de la librería AAZ9780750648394

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Christopher, Martin; Payne, Adrian; Ballantyne, David
Editorial: Routledge 2002-10 (2002)
ISBN 10: 0750648392 ISBN 13: 9780750648394
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Descripción Routledge 2002-10, 2002. Estado de conservación: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LSI-06984695

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807506483940000000

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Christopher, Martin; Payne, Adrian; Ballantyne, David
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Descripción Taylor & Francis Ltd 2002-10-30, Oxford, 2002. paperback. Estado de conservación: New. Nº de ref. de la librería 9780750648394

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Descripción Estado de conservación: New. Bookseller Inventory # ST0750648392. Nº de ref. de la librería ST0750648392

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Christopher, Martin; Payne, Adrian; Ballantyne, David
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ISBN 10: 0750648392 ISBN 13: 9780750648394
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Descripción Taylor Francis Ltd, United Kingdom, 2002. Paperback. Estado de conservación: New. 2nd Rev ed.. 232 x 154 mm. Language: English . Brand New Book ***** Print on Demand *****. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Nº de ref. de la librería AAV9780750648394

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Christopher, Martin; Payne, Adrian; Ballantyne, David
Editorial: Routledge (2002)
ISBN 10: 0750648392 ISBN 13: 9780750648394
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Descripción Routledge, 2002. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780750648394

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Christopher, Martin; Payne, Adrian; Ballantyne, David
Editorial: Routledge (2002)
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Descripción Routledge, 2002. Paperback. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780750648394

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Descripción Paperback. Estado de conservación: New. Not Signed; Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship. book. Nº de ref. de la librería ria9780750648394_rkm

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Christopher, Martin; Payne, Adrian; Ballantyne, David
Editorial: Routledge (2002)
ISBN 10: 0750648392 ISBN 13: 9780750648394
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Descripción Routledge, 2002. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy. Nº de ref. de la librería ABE_book_new_0750648392

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