Business Sue Adkins Cause Related Marketing

ISBN 13: 9780750644815

Cause Related Marketing

3 valoración promedio
( 9 valoraciones por Goodreads )
 
9780750644815: Cause Related Marketing

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.

'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.


Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Publisher:

* 'Cause Related Marketing' positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.* 'Cause Related Marketing' explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.* Uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.* Vignettes and in depth case studies provide illustrations of Cause Related Marketing through a spectrum of examples both national and international. Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

About the Author:

Director, Cause Related Marketing/Business in the Community.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Sue Adkins
Editorial: Routledge (1999)
ISBN 10: 0750644818 ISBN 13: 9780750644815
Nuevos Paperback Primera edición Cantidad: 1
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Descripción Routledge, 1999. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0750644818

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Adkins, Sue
Editorial: Routledge (1999)
ISBN 10: 0750644818 ISBN 13: 9780750644815
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Descripción Routledge, 1999. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110750644818

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Adkins,Sue
Editorial: Routledge
ISBN 10: 0750644818 ISBN 13: 9780750644815
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Descripción Routledge. Estado de conservación: BRAND NEW. -307pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Nº de ref. de la librería 2004610

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ADKINS, SUE.
Editorial: Routledge (2017)
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Descripción Routledge, 2017. Paperback. Estado de conservación: NEW. 9780750644815 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Nº de ref. de la librería HTANDREE0224588

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Adkins, Sue (Author)
Editorial: Butterworth-Heinemann (2000)
ISBN 10: 0750644818 ISBN 13: 9780750644815
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Descripción Butterworth-Heinemann, 2000. Paperback. Estado de conservación: Brand New. 1st edition. 328 pages. 9.25x6.25x0.75 inches. In Stock. Nº de ref. de la librería 0750644818

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