Artículos relacionados a Marketing Logistics (CIM Professional Development)
Sinopsis
An examination of the way customers in all types of markets respond to customer service and product availability. The book uses examples from leading-edge companies around the world to show how logistics strategy can be used to gain significant competitive advantage and increased profitability.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'This book provides a good overview of theory and practice, and develops
the case for putting logistics higher on the corporate agenda...a good
review of the subject for managers and students in both marketing and
logistics disciplines.'
Marketing Business
Reseña del editor
Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.
In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.
Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.
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Marketing Logistics (Marketing Series)
Publicado por
Butterworth-Heinemann, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-F-009-02211
Cantidad disponible: 2 disponibles
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Marketing Logistics
Publicado por
Taylor & Francis Group, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP16671136
Cantidad disponible: 1 disponibles
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Marketing Logistics (CIM Professional Development)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Logistics (CIM Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750622097
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Marketing Logistics (CIM Professional Development)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750622097
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Marketing Logistics (CIM Professional Development)
Publicado por
Butterworth-Heinemann Ltd, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0750622091. Nº de ref. del artículo: 9476553
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Marketing Logistics
Publicado por
Butterworth Heinemann, 1997
ISBN 10: 0750622091
ISBN 13: 9780750622097
Antiguo o usado
Tapa blanda
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Butterworth Heinemann , 1997 , Marketing Logistics, Martin Christopher, Helen Peck, Chartered Institute of Marketing, 0750622091, BU380096. Nº de ref. del artículo: BU380096
Cantidad disponible: 1 disponibles