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At first, the business community saw blogging as an ideal marketing tool for free agents and entrepreneurs who needed a cheap way to get their message out. That was then. Now, the big guys are waking up to the amazing power of a great blog to enhance their company's communication both internally and externally. However, as with most elements of business, the key word is great. As online consultant Debbie Weil makes clear in this timely and accessible book, a corporate blog that is boring or confusing is worse than none at all.
Using an informal, jargon-free style, The Corporate Blogging Book explains how to create a blog for your business that's engaging, smart, and, most important, likely to grow an audience. All aspects of corporate blogging are explored here, and all of your important questions answered, such as: How much time will it take? What are the legal risks? Who in my company should blog? What are the best corporate blogs out there? If you want your company to survive in the modern business world, The Corporate Blogging Book is an essential resource.Biografía del autor:
Debbie Weil is a popular speaker, marketing consultant, and publisher of the award-winning e-newsletter WordBiz Report. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.
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Descripción -. Paperback. Condición: Very Good. The Corporate Blogging Book: Absolutely everything you need to know to get it right This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749939939
Descripción Piatkus 05/02/2009, 2009. Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749939939