Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business - Tapa blanda
Sinopsis
Offering a step-by-step approach to selling better and promoting harder, this book is based on real-life marketing experience and offers challenging ideas to even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process. Some ideas aim to save money, while others are intended to sharpen the reader's focus on people who are most likely to become customers in the future. The topics include the stages of effective planning, strategies for business, writing a usable marketing plan, analyzing competition, inexpensive market research, choosing the right media, direct-mail advertising, pricing goods and services, prospect-centred selling, break-even analysis, and public relations for the small business.
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Reseña del editor
Offering a step-by-step approach to selling better and promoting harder, this book is based on real-life marketing experience and offers challenging ideas to even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process. Some ideas aim to save money, while others are intended to sharpen the reader's focus on people who are most likely to become customers in the future. The topics include the stages of effective planning, strategies for business, writing a usable marketing plan, analyzing competition, inexpensive market research, choosing the right media, direct-mail advertising, pricing goods and services, prospect-centred selling, break-even analysis, and public relations for the small business.
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Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business
Publicado por
Piatkus Books, 1993
ISBN 10: 0749912561
ISBN 13: 9780749912567
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbs9763576203
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EUR 1,63
Gastos de envío:
EUR 5,84
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business
Publicado por
Piatkus Books, 1993
ISBN 10: 0749912561
ISBN 13: 9780749912567
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Nº de ref. del artículo: CHL10583837
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EUR 3,78
Gastos de envío:
EUR 6,26
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles