Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business - Tapa dura

Bangs, David H.

 
9780749911812: Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business

Sinopsis

Based on real-life marketing experience, this book offers a step-by-step approach to selling better and promoting harder, and is aimed at even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process, and suggests techniques that can be applied immediately. Some of the ideas are for saving money, whilst others advise readers on sharpening their focus on those people who are most likely to become their customers in the future.

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Reseña del editor

Based on real-life marketing experience, this book offers a step-by-step approach to selling better and promoting harder, and is aimed at even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process, and suggests techniques that can be applied immediately. Some of the ideas are for saving money, whilst others advise readers on sharpening their focus on those people who are most likely to become their customers in the future.

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Otras ediciones populares con el mismo título

9780936894270: Creating Customers: Action Plan for Maximising Sales, Promotion and Publicity for the Small Business

Edición Destacada

ISBN 10:  093689427X ISBN 13:  9780936894270
Editorial: Upstart Publishing Co, 1992
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