Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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9780749474362: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Reseña del editor:

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy.

Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.

Reseña del editor:

Kapferer on Luxury offers a collection of carefully curated new and popular articles from the world-renowned and undisputed luxury marketing and branding expert Jean-Noël Kapferer. He shares numerous insights and foresights on how the luxury goods sector is changing to arm the reader with strategies to achieve sustainable growth.

Each chapter of Kapferer on Luxury addresses a specific issue or facet relating to luxury growth such as sustaining the 'luxury dream', the artificiation of luxury, the dependency on exclusivity, delocalization, sustainable luxury and managing luxury brands within groups. Together, they paint a complete picture of the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth. As such, it is a perfect resource for luxury brand marketing, branding and account management practitioners and students.

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1.

Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 231 x 155 mm. Language: English . Brand New Book. Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re-widening the gap with premium brands competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería AA99780749474362

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Kapferer, Jean-Noel
ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 7931629

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Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
Nuevos Paperback Cantidad: 10
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 231 x 155 mm. Language: English . Brand New Book. Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re-widening the gap with premium brands competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería AA99780749474362

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Jean-Noel Kapferer
Editorial: Kogan Page 2015-03-03 (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page 2015-03-03, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01481571

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Kapferer, Jean-no?l
Editorial: Kogan Page Ltd (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780749474362

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Jean Noel Kapferer
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ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page Ltd 2015-03-03, London, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749474362

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Jean Noel Kapferer
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Descripción Kogan Page Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería I1-9780749474362

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Jean Noel Kapferer
Editorial: Kogan Page Ltd
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare, Jean Noel Kapferer, Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería B9780749474362

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Kapferer, Jean-No?l
Editorial: Kogan Page (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
Nuevos Tapa blanda Primera edición Cantidad: 5
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Descripción Kogan Page, 2015. Estado de conservación: New. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364. . 2015. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780749474362

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Jean Noel Kapferer
Editorial: Kogan Page Ltd (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749474362

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