Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

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9780749474362: Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address: 
--The challenges of sustaining luxury
--The importance of remaining rare
--The artification of luxury
--Why luxury should not delocalize
--Adapting the luxury organization to the web
--An exploration into consumers’ psychology of luxury prices
--The distinct business models of luxury brands

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Jean-Noël Kapferer is an expert on brand management. His books The New Strategic Brand Management and The Luxury Strategy (Kogan Page) are key reference works for MBA programs worldwide.   He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris.  Also a consultant, he is a member of the board of a major luxury brand, and frequently gives executive seminars on luxury in Paris, China, the US, Japan, Korea and India.

Review:

"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." (getAbstract, Inc.)

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Jean Noel Kapferer
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re-widening the gap with premium brands competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería AA99780749474362

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Jean Noel Kapferer
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ISBN 10: 074947436X ISBN 13: 9780749474362
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream , adapting the internet to luxury demands, re-widening the gap with premium brands competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería AA99780749474362

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Descripción 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749474362

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Jean-Noël Kapferer
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Descripción Kogan Page 2015-03-03, London, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749474362

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Descripción Kogan Page, 2015. Estado de conservación: New. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364. . 2015. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780749474362

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Jean Noel Kapferer
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare, Jean Noel Kapferer, Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Nº de ref. de la librería B9780749474362

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Descripción Kogan Page Ltd, 2015. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749474362

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Kapferer, Jean-Noël
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Descripción Kogan Page. Estado de conservación: New. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749474362

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Descripción Estado de conservación: New. Bookseller Inventory # ST074947436X. Nº de ref. de la librería ST074947436X

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