Valuable Content Marketing: How to Make Quality Content Your Key to Success

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9780749473273: Valuable Content Marketing: How to Make Quality Content Your Key to Success

The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across through various media formats.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.

Review:

Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.” (Chris Brogan CEO Owner Media Group)

"Valuable content is something interesting and valuable you can publish online; content that educates, helps or inspires; content appreciated by the reader.  This book shows you how with vivid clarity." (Stephen King Author of "Finance on a Beermat")

"Valuable Content Marketing is just that...valuable! It is destined to be a modern marketing classic.  Buy this book before your competitors do or you will be sorry!" (Lee Frederikson Managing Partner at Hinge Marketing)

"I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practicing content marketing, and for those who are thinking about putting content marketing into their organization." (Tim Tucker Content Marketing Consultant and Trainer)

"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." (Robert Craven Founder of the Director's Centre, author of Grow Your Digital Agency)

"Full of commercial arguments about why content marketing is the backbone of revenue growth, and practical tips on how to create a sustainable and effective approach to building a great content strategy." (Paul Wilson Chief Marketing Officer, Fortune 500 SunGard)

"It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value.  Definitely a book you'll pick up more than once." (Jaya Chakrabati MBE CEO, Nameless Media Group)

"Sobre este título" puede pertenecer a otra edición de este libro.

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Jefferson, Sonja
ISBN 10: 0749473274 ISBN 13: 9780749473273
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Sonja Jefferson, Sharon Tanton
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473274 ISBN 13: 9780749473273
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they ll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you re starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC. Nº de ref. de la librería LIB9780749473273

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Sonja Jefferson, Sharon Tanton
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473274 ISBN 13: 9780749473273
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they ll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you re starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC. Nº de ref. de la librería LIB9780749473273

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Sonja Jefferson, Sharon Tanton
Editorial: Kogan Page 2015-07-03, London |Philadelphia (2015)
ISBN 10: 0749473274 ISBN 13: 9780749473273
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Descripción Kogan Page 2015-07-03, London |Philadelphia, 2015. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749473273

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Sonja Jefferson, Sharon Tanton
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Valuable Content Marketing: How to Make Quality Content Your Key to Success (2nd Revised edition), Sonja Jefferson, Sharon Tanton, From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC. Nº de ref. de la librería B9780749473273

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Descripción Kogan Page Ltd. Paperback. Estado de conservación: New. Paperback. 272 pages. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749473273

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494732730000000

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Descripción Kogan Page, 2015. Estado de conservación: New. Nº de ref. de la librería L9780749473273

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