Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

4,11 valoración promedio
( 9 valoraciones por Goodreads )
 
9780749473099: Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.

Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.

Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Professor Christopher Bones is a people, organization strategy and change expert and an award-winning author of The Cult of the Leader (Jossey-Bass). He has experience working with companies such as Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School, and Visiting Professor at the University of Aberdeen.

James Hammersley founded Good Growth, an innovative digital change consulting company, with Christopher Bones. Their clients include The Open University and Barclays Connector among others. Having worked on introducing digital performance to large organizations including Apple, he has witnessed first-hand the potential of digital to transform how companies listen to and respond to customers.

Review:

"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago." (Alan South, former CEO IDEO Europe)

"Wake up and smell the differences in the digital world we now find ourselves in! Chris and James very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent “killer questions” poke the reader into a thorough assessment of their business." (Feilim Mackle, Sales and Service Director o2/Telefónica uK)

"Moore’s law is not changing what is done in economy, but it is very significantly changing how things are done. For example, if you take modern cars today, more than 50 per cent of the budget for new cars is software. The same principle applies for selling products and services. Leading Digital Strategy is a must-read for those who want to stay relevant in the 21st century through strong e-commerce." (Jan Mühlfeit, retired Chairman Microsoft Europe)

"A must-read for leaders of all levels, Leading Digital Strategy provides a clear leadership blueprint to ensure full commercial advantage is extracted from e-commerce strategy. It demystifies an area that most business leaders over thirty don't “get”. I believe most boards would benefit from reading this too, as it clearly pinpoints the key questions to ask to ensure value for money and the collection of key customer insights to underpin organizational strategy for the future. It is a handbook you will return to again and again." (Helen Pitcher, Chairman Advanced Boardroom Excellence Limited)

"The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age." (Doug Johnson-Poensgen, former Managing Director Corporate Banking, Barclays Bank)

"This is a book for commercial leaders who are looking for a blueprint to drive their e-commerce strategy. It pulls together the key drivers for digital success into a handbook that is straightforward and easy to read. It will persuade you that e-commerce is an organizational more than a technical challenge." (David Langridge, Group Marketing Director Fitness First)

"A book that demystifies “digital” for business leaders. No longer can senior business leaders afford to simply delegate digital leadership in their business, and this book provides a practical blueprint by which leaders can measure, monitor and drive their business irrespective of their technical knowledge – or lack of it!" (Craig Hamer, Joint Managing Director Dews Motor Group)

"For businesses to thrive in today’s markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable." (Paul Walsh, Chairman, Compass Group former CEO, Diageo)

"Sobre este título" puede pertenecer a otra edición de este libro.

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Christopher Bones , James Hammersley
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Descripción Kogan Page 3/28/2015, 2015. Paperback or Softback. Estado de conservación: New. Leading Digital Strategy: Driving Business Growth Through Effective E-Commerce. Book. Nº de ref. de la librería BBS-9780749473099

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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. For a business to thrive competitively in today s marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company s online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change. Nº de ref. de la librería AA99780749473099

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Christopher Bones, James Hammersley
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ISBN 10: 0749473096 ISBN 13: 9780749473099
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book. For a business to thrive competitively in today s marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company s online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change. Nº de ref. de la librería AA99780749473099

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Descripción Kogan Page 2015-03-03, 2015. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-TBS-00003480

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Bones, Christopher, Hammersley, James
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Descripción Kogan Page, 2015. Estado de conservación: New. Leading Digital Strategy provides leadership solutions, tools and models to ensure that leaders have both the technical understanding and leadership capabilities to drive forward a customer-centric digital strategy. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJMB. Category: (G) General (US: Trade). Dimension: 236 x 158 x 16. Weight in Grams: 370. . 2015. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780749473099

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Hammersley James Bones Christopher
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Descripción Estado de conservación: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-91749

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Descripción Kogan Page, 2015. Estado de conservación: New. Nº de ref. de la librería L9780749473099

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