Customer Innovation: Customer-centric Strategy for Enduring Growth

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9780749471644: Customer Innovation: Customer-centric Strategy for Enduring Growth

A new set of organizations has combined customer centricity with innovative power to create an outside-in approach to the market. These organizations are not driven by what they're good at. They start with the market and design their strategy around it, which enables them to be ahead of the curve in discovering new market opportunities and develop new products and services faster than ever before.

What sets these organizations apart is how they relentlessly listen to their customers, innovate and adapt their business model to build the ideal customer solution. When they can't do so themselves, they collaborate with outside parties to complement their in-house competencies with the competencies they're missing to enable new customer solutions.  As a result of their customer focus, outside-in organizations operate according to a reversed value chain -- the customer becomes the starting point and the value chain is the result of understanding customer needs and requirements.

Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short.  Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.

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About the Author:

Dr. Marion Debruyne is Associate Professor and Partner at the Vlerick Leuven Gent Management School. She is the Director of Masters Programs, and she teaches Marketing Management in the executive MBA program.  She has also held positions as Visiting Doctoral Fellow at the Wharton School at University of Pennsylvania, Visiting Scholar at the Kellogg Graduate School of Management at Northwestern University and Assistant Professor at the Goizueta Business School at Emory University.  As a speaker and coach, she has experience within multiple industries including pharma & healthcare, financial services and consumer products & services, working with companies such as Merck, ING, Kraft, Philip Morris and Macintosh.

Review:

"Companies can be customer-focused and innovative at the same time, the author contends, and she illustrates how they can use an outside-in approach by starting with the market and designing a strategy around it by building and changing based on the customer. She details a model that involves connecting with the market to anticipate changes based on customer needs, converting customer insights into change, and collaborating with others where capabilities fall short using three lenses: focusing on existing customers, considering the entire path customers take to accomplish an outcome that a product helps them realize, or capturing the signals from emerging change in the periphery of the market." (Book News Inc.)

"[A]n excellent conceptualization, and a great read! I love the three lenses." (Niraj Dawar author of TILT: Shifting Your Strategy from Products to Customers)

"[D]oes a fantastic job of tying together a number of what some would consider disparate pieces of the puzzle into a cohesive formula to achieve customer centricity. If you are a leader in charge of driving customer-focused change, then this book is an absolute must-read." (Customer Centricity, Inc.)

"The value of this book -- and it is substantial -- is derived from how effectively [Debruyne] explains how and why a customer-centricity strategy in combination with innovation can help to create a decisive competitive advantage for almost any organization, whatever its size and nature may be." (Robert Morris Top Amazon Reviewer)

"getAbstract recommends the meat of Debruyne's approach to entrepreneurs, investors, business students, executives who create company strategy and mid-level managers who have to implement it." (getAbstract Inc.)

"[O]ffers business owners a new model and philosophy to get and retain more customers for long-term success." (Charles Franklin Small Biz Trends)

"The essence of customer innovation is that the organization and its ecosystem are a united force in addressing a market demand. [T]he book gave me several ideas which could be applied in my own business context, particularly with regard to collaborating with customers in developing innovations. I have read several books on innovation recently, and this is one of the best." (John Gibbs Leading Business Books)

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Debruyne, Marion
Editorial: Kogan Page 5/28/2014 (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
Nuevos Paperback or Softback Cantidad: 10
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BargainBookStores
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Descripción Kogan Page 5/28/2014, 2014. Paperback or Softback. Estado de conservación: New. Customer Innovation: Customer-Centric Strategy for Enduring Growth. Book. Nº de ref. de la librería BBS-9780749471644

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Marion Debruyne
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. Not driven by what they re good at, they start with the market and design their strategy around it, replacing practices of the past with a new set of capabilities which enable them to be ahead of the curve in discovering new market opportunities. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Customer Innovation presents this unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business. Winner of the Innovation and Entrepreneurship category of the 2015 CMI Management Book of the Year Awards, Customer Innovation provides every business with the framework it needs to combine customer focus with innovation to achieve success. It is packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more to help you put market awareness at the heart of your business. Nº de ref. de la librería AA99780749471644

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3.

Marion Debruyne
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
Nuevos Paperback Cantidad: 10
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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. Not driven by what they re good at, they start with the market and design their strategy around it, replacing practices of the past with a new set of capabilities which enable them to be ahead of the curve in discovering new market opportunities. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Customer Innovation presents this unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business. Winner of the Innovation and Entrepreneurship category of the 2015 CMI Management Book of the Year Awards, Customer Innovation provides every business with the framework it needs to combine customer focus with innovation to achieve success. It is packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more to help you put market awareness at the heart of your business. Nº de ref. de la librería AA99780749471644

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Marion Debruyne
Editorial: Kogan Page 2014-05-03 (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
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Descripción Kogan Page 2014-05-03, 2014. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00003963

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Marion Debruyne
Editorial: Kogan Page 2014-05-03 (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
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Descripción Kogan Page 2014-05-03, 2014. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05096166

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Debruyne, Marion
Editorial: Kogan Page (2014)
ISBN 10: 0749471646 ISBN 13: 9780749471644
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Descripción Kogan Page, 2014. Estado de conservación: New. A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. This book gives every business the framework it needs to combine customer focus with innovation to achieve success. Num Pages: 264 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 233 x 158 x 14. Weight in Grams: 402. . 2014. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780749471644

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Descripción Kogan Page Ltd, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749471644

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Descripción Kogan Page 2014-05-03, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749471644

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Debruyne, Marion
Editorial: Kogan Page (2017)
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749471646

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Debruyne Marion
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Descripción Kogan Page Limited. Estado de conservación: New. pp. 272 This item is printed on Demand. Nº de ref. de la librería 96118835

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