The Best Digital Marketing Campaigns in the World II

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9780749469689: The Best Digital Marketing Campaigns in the World II

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.

Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.

The book covers a wide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape.

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Book Description:

An updated international collection of the most successful digital marketing campaigns of recent years, assessing what they achieved and the business lessons learned

About the Author:

Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital MarketingThe Best Digital Marketing Campaigns in the World, and Understanding Social Media (Kogan Page).

"Sobre este título" puede pertenecer a otra edición de este libro.

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Ryan, Damian
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Descripción 2014. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749469689

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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd ed.. Language: English . Brand New Book. In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. Nº de ref. de la librería AAS9780749469689

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Damian Ryan
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ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 2nd ed.. Language: English . Brand New Book. In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. Nº de ref. de la librería AAS9780749469689

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Ryan, Damian
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ISBN 10: 0749469684 ISBN 13: 9780749469689
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0749469684

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749469684 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.83. Nº de ref. de la librería OTF-Y-9780749469689

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Descripción Kogan Page 2014-03-03, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749469689

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Damian Ryan
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: New. Paperback. 272 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering 9. 8 billion by 2016 in a bid to attract todays media-savvy consumer. Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the Worldhighlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. Apractical and insightful book, itexplores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the worlds top creative minds. The book covers awide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749469689

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Damian Ryan, Calvin Jones
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Best Digital Marketing Campaigns in the World II: Mastering the Art of Customer Engagement, Damian Ryan, Calvin Jones, In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia; Red Bull; Heinz; Harley Davidson; O2; Peugeot; Nike; Samsung; and UEFA and agencies including Tribal DDB; Scholz and Volkmer; Red Bee; Bell Pottinger Wired; We Are Social; and Symbio Digital, this is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising. Nº de ref. de la librería B9780749469689

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