Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

3,78 valoración promedio
( 9 valoraciones por Goodreads )
 
9780749469382: Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Críticas:

"For most businesses, mobile marketing will be only a part of an Internet marketing strategy. This book clarifies why mobile marketing needs to be considered separately, and why mobile marketing is becoming increasingly important. I personally found this one of the most helpful books I have read this year, and I highly recommend it."--John Gibbs "Leading Business Books "

Críticas:

"Rowles has definitely nailed the steps that it takes for a business to get with the modern century and learn everything about the mobile side of doing business with today's customer. "Mobile Marketing..."is one of those books that every business owner should read."--Samantha Rivera "Readers' Favorite "

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Rowles, Daniel
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Daniel Rowles, Daniel Rowles
ISBN 10: 0749469382 ISBN 13: 9780749469382
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3.

Daniel Rowles
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 1st ed.. 232 x 156 mm. Language: English . Brand New Book. Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. Nº de ref. de la librería AAC9780749469382

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4.

Daniel Rowles
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749469382 ISBN 13: 9780749469382
Nuevos Paperback Primera edición Cantidad: 10
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The Book Depository
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 1st ed.. 232 x 156 mm. Language: English . Brand New Book. Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. Nº de ref. de la librería AAC9780749469382

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5.

Daniel Rowles
Editorial: Kogan Page
ISBN 10: 0749469382 ISBN 13: 9780749469382
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BuySomeBooks
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 280 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy. Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself both hardware and software and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He then provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization SEO; mobile advertising; augmented reality; QR codes; near field communication NFC;Short Messaging Services SMS and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives. The book is a useful and compelling read, designed both for those new to mobile marketing and those looking for advice on how to better incorporate mobile into other marketing activities. Combining theoretical understanding of mobiles role in the marketing arena and practical exercises, Rowles shows how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers ever-changing mobile interaction with brands. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749469382

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Daniel Rowles
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Descripción Paperback. Estado de conservación: New. 158mm x 15mm x 233mm. Paperback. Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and inform.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 280 pages. 0.413. Nº de ref. de la librería 9780749469382

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Daniel Rowles
Editorial: Kogan Page Ltd
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, Daniel Rowles, Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a review of the technology itself - both hardware and software - Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. Nº de ref. de la librería B9780749469382

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Daniel Rowles
Editorial: Kogan Page 2013-11-03, London (2013)
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Descripción Kogan Page 2013-11-03, London, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749469382

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Rowles, Daniel
Editorial: Kogan Page (2013)
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Descripción Kogan Page, 2013. Estado de conservación: New. Starting with a review of the technology itself - both hardware and software, this book explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 162 x 16. Weight in Grams: 432. . 2013. Paperback. . . . . . Nº de ref. de la librería V9780749469382

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Rowles, Daniel
Editorial: Kogan Page
ISBN 10: 0749469382 ISBN 13: 9780749469382
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Kennys Bookstore
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Descripción Kogan Page. Estado de conservación: New. Starting with a review of the technology itself - both hardware and software, this book explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 162 x 16. Weight in Grams: 432. . 2013. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749469382

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