Kevin Keohane Brand and Talent

ISBN 13: 9780749469252

Brand and Talent

3,83 valoración promedio
( 6 valoraciones por Goodreads )
 
9780749469252: Brand and Talent

Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out.

In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called "employer brands", which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa.

In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Kevin Keohane is currently partner at BrandPie, a strategic brand consultancy.

Review:

"The book is a useful addition to the branding discipline....[readers will] find a feast of goodies to stimulate strategic discussions" (John Fanning, marketing.ie)

"Sobre este título" puede pertenecer a otra edición de este libro.

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Kevin Keohane
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494692520000000

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Kevin Keohane
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called employer brands , which can often cause damage to or dilute an organization s reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a joined up approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews. Nº de ref. de la librería AA99780749469252

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Kevin Keohane
Editorial: Kogan Page Ltd, United Kingdom (2014)
ISBN 10: 0749469250 ISBN 13: 9780749469252
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called employer brands , which can often cause damage to or dilute an organization s reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a joined up approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews. Nº de ref. de la librería AA99780749469252

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Keohane, Kevin
Editorial: Kogan Page 2/3/2014 (2014)
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page 2/3/2014, 2014. Paperback or Softback. Estado de conservación: New. Brand and Talent. Book. Nº de ref. de la librería BBS-9780749469252

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Kevin Keohane
Editorial: Kogan Page 2014-02-03 (2014)
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page 2014-02-03, 2014. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00003665

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Keohane, Kevin
Editorial: Kogan Page (2014)
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page, 2014. Estado de conservación: New. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374. . 2014. Paperback. . . . . . Nº de ref. de la librería V9780749469252

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Kevin Keohane
Editorial: Kogan Page Ltd
ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Brand and Talent, Kevin Keohane, Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews. Nº de ref. de la librería B9780749469252

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Keohane Kevin
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ISBN 10: 0749469250 ISBN 13: 9780749469252
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Descripción Kogan Page Limited. Estado de conservación: New. pp. 272. Nº de ref. de la librería 96274042

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Descripción Estado de conservación: New. Bookseller Inventory # ST0749469250. Nº de ref. de la librería ST0749469250

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Keohane, Kevin
Editorial: Kogan Page
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Kennys Bookstore
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Descripción Kogan Page. Estado de conservación: New. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374. . 2014. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749469252

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