Digital State: How the Internet is Changing Everything

3,56 valoración promedio
( 18 valoraciones por GoodReads )
 
9780749468859: Digital State: How the Internet is Changing Everything
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"It's not often that you are glued to every page of a business book, convinced that the next page can't beat the last, but this book did just that for me! Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern 'Ad man', he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose. (5* review)" ( B2B Marketing Magazine)

"The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient. " ( Philip Smith, Head of Content Solutions & Studio, Brand Republic Group, Haymarket Business Media)

"Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading. " ( Ashley MacKenzie, CEO, Base79)

"Healthy skepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place." ( Irish Times)

"Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don't just want to be the denizens of this digital state, but rather its trailblazers." ( Craig Wills, Executive Strategy Director, The Gild)

"Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In 'Digital State', Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life." ( Anthony Ackenhoff, CEO & Co-Founder, Frukt)

"Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader. " ( Geoff Ward, Mysterious Planet)

"Makes the complications of the digital world a lot easier to swallow. Captivating." ( Wired Insider)

Reseña del editor:

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?

Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks.

Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us.

Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before.

Contributors include:

Faris Yakob, Strategist, creative director, writer, public speaker & geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder & Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman & Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand & Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson & Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd

"Sobre este título" puede pertenecer a otra edición de este libro.

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Pont, Simon
ISBN 10: 0749468858 ISBN 13: 9780749468859
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Descripción Kogan Page, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería SONG0749468858

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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the collaborative play space Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This is edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson and, Grimmer (HDMG); Stefan Terry, Founder of Leap of Being, former Managing Partner, Heavenly Group Ltd. Nº de ref. de la librería AA99780749468859

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6.

Simon Pont
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749468858 ISBN 13: 9780749468859
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The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the collaborative play space Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This is edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson and, Grimmer (HDMG); Stefan Terry, Founder of Leap of Being, former Managing Partner, Heavenly Group Ltd. Nº de ref. de la librería AA99780749468859

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Pont, Simon
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 256 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Digital State comprises sixteen commentaries that each offers an answer to the question: What is the digital state Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. Contributions are first-person perspectives from a range of global experts drawn from marketing, advertising, information technology, legal and media research and strategy and include both industry veterans and young guns such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International and Christian Johnsen, Communication Strategy Director, Aegis Media. Digital State gives a groundbreaking analysis of the various effects of digital. Topics include: how the digital state can affect modern marketing, the explosion of social media dependency, how technology can and is being used to change the world, how digital has not redefined the democratic process, and the future of digital. Examples are drawn from both the 2008 and 2012 presidential elections, the Dot-com Bubble and the Super Bowl among others. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749468859

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Simon Pont
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Descripción Paperback. Estado de conservación: New. 158mm x 14mm x 234mm. Paperback. Simon Pont and his panel of experts examine and assess the digital impact on our world and consider its future implications. From new realities to transparency, the digital world is open s.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.367. Nº de ref. de la librería 9780749468859

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Pont, Simon [Editor]
Editorial: Kogan Page (2013)
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Descripción Kogan Page, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780749468859

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ISBN 10: 0749468858 ISBN 13: 9780749468859
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Descripción Kogan Page Ltd, 2013. Estado de conservación: New. Brings together thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This book explores the possibilities and pitfalls of our digital age. Num Pages: 256 pages, Illustrations. BIC Classification: JFD; KJS; UBW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 382. . 2013. Paperback. . . . . Nº de ref. de la librería V9780749468859

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