Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

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9780749468736: Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
Review:

"This book is well informed and updated with leading edge research and case studies. It's an invaluable guide for both students and practitioners - a must read for those wanting to know about campaign planning in detail." ( Tom Watson, Professor of Public Relations, Bournemouth University 2015-02-27)

"Probably the best how-to guide for students and practitioners alike." ( Philip Young, Senior lecturer in PR and Media Ethics, University of Sunderland)

Review:

"Probably the best how-to guide for students and practitioners alike." ( Philip Young, Senior lecturer in PR and Media Ethics, University of Sunderland)

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1.

Gregory, Anne
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749468734 ISBN 13: 9780749468736
Nuevos Paperback Cantidad: 10
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 4th Revised edition. 235 x 155 mm. Language: English . Brand New Book. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book demonstrates a twelve-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Using the techniques presented here, public relations practitioners will be able to drive events rather than be driven by them. Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. Nº de ref. de la librería AA99780749468736

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Gregory, Anne
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 9315081

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3.

Gregory, Anne
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749468734 ISBN 13: 9780749468736
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 4th Revised edition. 235 x 155 mm. Language: English . Brand New Book. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book demonstrates a twelve-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Using the techniques presented here, public relations practitioners will be able to drive events rather than be driven by them. Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. Nº de ref. de la librería AA99780749468736

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Gregory, Anne
Editorial: Kogan Page Ltd (2015)
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Descripción Kogan Page Ltd, 2015. Estado de conservación: New. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This edition describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Series: PR in Practice. Num Pages: 224 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 159 x 14. Weight in Grams: 356. . 2015. Fourth Edition. Paperback. . . . . . Nº de ref. de la librería V9780749468736

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5.

Gregory, Anne
Editorial: Kogan Page 2015-12-03 (2015)
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Descripción Kogan Page 2015-12-03, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01706953

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6.

Gregory, Anne
Editorial: Kogan Page Ltd
ISBN 10: 0749468734 ISBN 13: 9780749468736
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
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Descripción Kogan Page Ltd. Estado de conservación: New. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This edition describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Series: PR in Practice. Num Pages: 224 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 237 x 159 x 14. Weight in Grams: 356. . 2015. Fourth Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749468736

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Gregory, Anne
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Descripción Estado de conservación: New. Bookseller Inventory # ST0749468734. Nº de ref. de la librería ST0749468734

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Gregory, Anne
Editorial: Kogan Page Ltd
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Planning and Managing Public Relations Campaigns: A Strategic Approach (4th Revised edition), Anne Gregory, Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book demonstrates a twelve-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Using the techniques presented here, public relations practitioners will be able to drive events rather than be driven by them. Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. Nº de ref. de la librería B9780749468736

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9.

Gregory, Anne
Editorial: Kogan Page Ltd 2014-05-03, London (2014)
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Blackwell's
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Descripción Kogan Page Ltd 2014-05-03, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749468736

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Gregory, Anne
ISBN 10: 0749468734 ISBN 13: 9780749468736
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Ria Christie Collections
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Descripción Paperback. Estado de conservación: New. Not Signed; Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a blueprint fo. book. Nº de ref. de la librería ria9780749468736_rkm

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