The Better Mousetrap: Brand Invention in a Media Democracy

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9780749466213: The Better Mousetrap: Brand Invention in a Media Democracy


Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? 

Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies. Pont points out that the brand game is taking ever-new and remarkable turns in its pursuit of the smart and savvy consumer. He provides expert critique on how and why certain brands succeed in a world that is constantly redefined by digital media. The Better Mousetrap explores examples such as how the chocolate brand Wispa was brought back by social media, how certain logos have the power to inspire emotions (think Nike, "Just do it"), how "sub-brands" like Diet Coke and Sega's Sonic the Hedgehog can achieve greatness, the psychological properties behind the colors used in advertising and the changes in the digital era, including the mobile revolution. 

Accompanied by by a dedicated YouTube channel and playlist partnerships with LoveFilm and Spotify, The Better Mousetrap offers original thinking and captivating new perspectives on brands, advertising and media in the 21st Century.

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Book Description:

Stimulating handbook with inside-track insight into brands and advertising in the 21st Century

About the Author:

Simon Pont is a writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge.His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Some of his clients include Coca-Cola, 20th Century Fox, Heinz, Ikea, Panasonic and BMW.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Pont, Simon
Editorial: Kogan Page 12/28/2012 (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback or Softback Cantidad: 10
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Descripción Kogan Page 12/28/2012, 2012. Paperback or Softback. Estado de conservación: New. The Better Mousetrap: Brand Invention in a Media Democracy. Book. Nº de ref. de la librería BBS-9780749466213

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Pont, Simon
Editorial: Kogan Page (2017)
ISBN 10: 0749466219 ISBN 13: 9780749466213
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749466219

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Simon Pont
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser s role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice. Nº de ref. de la librería APC9780749466213

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Editorial: Kogan Page
ISBN 10: 0749466219 ISBN 13: 9780749466213
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749466219 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1. Nº de ref. de la librería OTF-S-9780749466213

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Descripción Estado de conservación: New. Nº de ref. de la librería ria9780749466213_ing

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Simon Pont
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 296 pages. Dimensions: 9.1in. x 6.1in. x 0.6in.Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest What do our brands say about us And why do we feel so compelled to use digital brands to say even moreSimon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the worlds leading companies. Pont points out that the brand game is taking ever-new and remarkable turns in its pursuit of the smart and savvy consumer. He provides expert critique on how and why certain brands succeed in a world that is constantly redefined by digital media. The Better Mousetrap explores examples such as how the chocolate brand Wispa was brought back by social media, how certain logos have the power to inspire emotions (think Nike, Just do it), how sub-brands like Diet Coke and Segas Sonic the Hedgehog can achieve greatness, the psychological properties behind the colors used in advertising and the changes in the digital era, including the mobile revolution. Accompanied by by a dedicated YouTube channel and playlist partnerships with LoveFilm and Spotify, The Better Mousetrap offers original thinking and captivating new perspectives on brands, advertising and media in the 21st Century. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749466213

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Simon Pont
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2013)
ISBN 10: 0749466219 ISBN 13: 9780749466213
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Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2013. Estado de conservación: New. Nº de ref. de la librería VIVA-9780749466213

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Simon Pont
Editorial: KOGAN PAGE (2013)
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Descripción KOGAN PAGE, 2013. N.A. Estado de conservación: New. Nº de ref. de la librería 377173

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Editorial: Kogan Page
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749466219 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Nº de ref. de la librería 0749466219-ABA

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Simon Pont
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
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The Book Depository
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser s role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice. Nº de ref. de la librería APC9780749466213

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