Management Simon Pont The Better Mousetrap

ISBN 13: 9780749466213

The Better Mousetrap

4,3 valoración promedio
( 10 valoraciones por Goodreads )
 
9780749466213: The Better Mousetrap

Book by Pont Simon

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"Gloriously smart. Some of the sharpest thinking I've read for a while; immensely enjoyable" ( Faris Yakob, Chief Innovation Officer, MDC Partners)

"From brands past to present, and with a firm eye on their digital future, Pont takes readers behind the curtain of brand-land. Today's Mad Men will either toast him or hate him for it." (Ashley Mackenzie, Founder & CEO, Base 79)

"Simon can grab complex ideas by the scruff of the neck and shake them until they explain themselves simply" ( John Paul Cadman, Group Strategy Director, MEC)

"Pont tackles media and advertising themes with pace and passion. The ideas come fast; the thoughts are vivid and accessible. The Better Mousetrap might just do for brands what Gladwell did for Social Sciences and Levitt did for Economics." (Vicki Connerty, Head of Newcast, ZenithOptimedia)

"The Better Mousetrap is a scalpel-sharp examination of our relationship towards brands, why we love them, hate them, or possibly feeling nothing at all." (Chris Maples, UK Managing Director & European Sales Director, Spotify)

"The Better Mousetrap does what the best non-fiction is capable of - providing insight into the world around us, and by extension, the feelings inside us. The articulation is impressive." (Craig Wills, Head of Planning, Fallon)

"Simon has achieved the near impossible, opening up the Ad world's evolving complexity, taking aim at this fast moving target and hitting dead centre, with smart, perceptive and holistic observation and comment. A must read!" (Steve Hyde, CEO, 360 Executive Search)

"The Better Mousetrap is an astute and gripping critique on brand and cultural anthropology. Page by page your inner voice will be saying "fascinating", and by the end you'll be reminded of why you chose the brand-business in the first place. A truly compelling read." (Christian Johnsen, Communication Strategy Director, Aegis Media)

"With the cunning more akin to a wild cat than a mousetrap, Simon takes on crowd sourcing, sandwich bars and Spotify as he explains why consumers need to be offered more than antiquated promotional messages in the digital age." (Greg Grimmer, Founder, HDMG)

"Simon has somehow managed to write two books in one: an entertaining page-turner about the inner lives of brands, and a thought-provoking set text for professionals." (Stefan Terry, Founder, Leap of Being, former Managing Partner, Heavenly Group Ltd)

"Pont's writing is entertaining and full of thought-provoking case studies. His willingness to share his own successes and failures adds authenticity and a good grounding for the theories he presents. [...] Quips throughout, such as: 'stay with me here, I'd like the company', create a strong author's voice and a glimpse of the charisma he believes brands need within the new 'media democracy'. [...] A well-written, self-effacing gallop through brand success, failure and evolution. (4* review)" ( Samantha Thomsett, reviewer, B2B Marketing Magazine)

" The Better Mousetrap is, as the title implies, sneaky in a good way...while Pont's prose entertains, his insights steal up behind you. This reader came away learning more than he'd planned." ( Judd Labarthe, Former Executive Planning Director, Argonauten G2)

"It's easy for modern-day marketers to get distracted by new technologies, fads and fripperies, in this ever-evolving, complex, digital world. 'The Better Mousetrap' is an elegant reminder of the danger of such distractions and that while focus and discipline are key to success, business and brands cannot stand still and must be willing to innovate and do something new to attract the consumer." ( Philip Smith, Head of Content Solutions, Brand Republic Group, Haymarket Business Media)

"Simon has deconstructed the complex subject of what a brand is in an insightful and entertaining way, bringing his own experience in the advertising business to bear and giving a unique viewpoint on communication challenges in a digital age. A must read." ( Tom George, Chairman UK and Northern Europe, MEC)

Reseña del editor:

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.

A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Pont, Simon
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6004079

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,99
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Pont, Simon
Editorial: Kogan Page (2017)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0749466219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Simon Pont
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 231 x 157 mm. Language: English . Brand New Book ***** Print on Demand *****. Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser s role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice. Nº de ref. de la librería APC9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Simon Pont
Editorial: Kogan Page
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 296 pages. Dimensions: 9.1in. x 6.1in. x 0.6in.Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest What do our brands say about us And why do we feel so compelled to use digital brands to say even moreSimon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the worlds leading companies. Pont points out that the brand game is taking ever-new and remarkable turns in its pursuit of the smart and savvy consumer. He provides expert critique on how and why certain brands succeed in a world that is constantly redefined by digital media. The Better Mousetrap explores examples such as how the chocolate brand Wispa was brought back by social media, how certain logos have the power to inspire emotions (think Nike, Just do it), how sub-brands like Diet Coke and Segas Sonic the Hedgehog can achieve greatness, the psychological properties behind the colors used in advertising and the changes in the digital era, including the mobile revolution. Accompanied by by a dedicated YouTube channel and playlist partnerships with LoveFilm and Spotify, The Better Mousetrap offers original thinking and captivating new perspectives on brands, advertising and media in the 21st Century. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,72
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,53
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Simon Pont
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. 160mm x 17mm x 229mm. Paperback. Why do we love certain brands - the ones that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use di.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 285 pages. 0.454. Nº de ref. de la librería 9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Simon Pont
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2013)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Cantidad: 20
Librería
BookVistas
(New Delhi, DELHI, India)
Valoración
[?]

Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2013. Estado de conservación: New. Nº de ref. de la librería VIVA-9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,99
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Simon Pont
Editorial: Kogan Page
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Cantidad: 20
Librería
Books in my Basket
(New Delhi, India)
Valoración
[?]

Descripción Kogan Page. N.A. Estado de conservación: New. Nº de ref. de la librería 325366

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,10
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Simon Pont
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
Impresión bajo demanda
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 231 x 157 mm. Language: English . Brand New Book ***** Print on Demand *****.Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser s role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice. Nº de ref. de la librería APC9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,20
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Simon Pont
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2013)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Cantidad: 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2013. Estado de conservación: New. Nº de ref. de la librería VIVA-9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,99
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Pont, Simon
Editorial: Kogan Page (2012)
ISBN 10: 0749466219 ISBN 13: 9780749466213
Nuevos Paperback Cantidad: 10
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería INGM9780749466213

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda