The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

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9780749465339: The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.

This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.

Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value.

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Book Description:

Experienced practitioners on the process of innovation and turning Intellectual Property (IP) into profitable products and services

About the Author:


Adam Jolly
is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook and The Handbook of European Intellectual Property Management (both published by Kogan Page).

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Jolly, Adam
Editorial: Kogan Page (2016)
ISBN 10: 0749465336 ISBN 13: 9780749465339
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Descripción Kogan Page, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780749465339_lsuk

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Descripción Kogan Page Ltd, United Kingdom, 2013. Hardback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK s Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. Nº de ref. de la librería APC9780749465339

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Descripción Kogan Page Ltd, United Kingdom, 2013. Hardback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK s Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. Nº de ref. de la librería APC9780749465339

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Descripción Kogan Page, 2013. Hardcover. Estado de conservación: New. Nº de ref. de la librería INGM9780749465339

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Descripción Kogan Page. Hardcover. Estado de conservación: New. Hardcover. 384 pages. Dimensions: 9.5in. x 6.7in. x 1.3in.In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace. This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780749465339

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Editorial: Kogan Page (2013)
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Descripción Kogan Page, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749465336

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Descripción Kogan Page Ltd, 2013. Paperback. Estado de conservación: Brand New. 3rd edition. 336 pages. 10.00x7.00x1.00 inches. In Stock. Nº de ref. de la librería x-0749465336

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Descripción Kogan Page Ltd, United Kingdom, 2013. Hardback. Estado de conservación: New. 3rd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK s Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. Nº de ref. de la librería LIE9780749465339

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