The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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9780749464912: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Review:

"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing mix are explored in terms of how they should be applied to luxury brands ...Summing Up: Highly recommended. Practitioners, students at all levels, general readers, and researchers." --CHOICE "Praise for the previous edition: ""[A]ctionable information and advice. If you market luxury products, or want to, "The Luxury Strategy" should be on your bookshelf." --Roger Dooley, Neurosciencemarketing.com "[H]ighly recommended for any basic business collection" --Midwest Book Review "[A] very intriguing book that can generate passionate discussions...an original and competent point of view on luxury marketing." --Branduniq

Review:

Praise for the previous edition: "[A]ctionable information and advice. If you market luxury products, or want to, "The Luxury Strategy" should be on your bookshelf." -- Roger Dooley, Neurosciencemarketing.com"[H]ighly recommended for any basic business collection" -- Midwest Book Review

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1.

Kapferer, Jean-Noël; Bastien, Vincent
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494649120000000

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page Ltd, United Kingdom, 2012. Hardback. Estado de conservación: New. 2nd Revised edition. 236 x 160 mm. Language: English . Brand New Book. The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Nº de ref. de la librería AA99780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page Ltd, United Kingdom, 2012. Hardback. Estado de conservación: New. 2nd Revised edition. 236 x 160 mm. Language: English . Brand New Book. The Luxury Strategy has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of luxury across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Nº de ref. de la librería AA99780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page 2012-09-03 (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page 2012-09-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01104262

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page Ltd (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page Ltd, 2012. Estado de conservación: New. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . 2012. Second Edition. Hardcover. . . . . Nº de ref. de la librería V9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page Ltd (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page Ltd, 2012. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page Ltd 2012-09-03, London (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
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Descripción Kogan Page Ltd 2012-09-03, London, 2012. hardback. Estado de conservación: New. Nº de ref. de la librería 9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
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Descripción Kogan Page Ltd. Hardback. Estado de conservación: new. BRAND NEW, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (2nd Revised edition), Jean Noel Kapferer, Vincent Bastien, "The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Nº de ref. de la librería B9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
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Descripción Kogan Page Ltd. Estado de conservación: New. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . 2012. Second Edition. Hardcover. . . . . Nº de ref. de la librería V9780749464912

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Kapferer, Jean-Noël; Bastien, Vincent
Editorial: Kogan Page (2012)
ISBN 10: 0749464917 ISBN 13: 9780749464912
Nuevos Tapa dura Cantidad: 1
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Green Books
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Descripción Kogan Page, 2012. Hardcover. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780749464912

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