Fashion Brands: Branding Style from Armani to Zara

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9780749464462: Fashion Brands: Branding Style from Armani to Zara


Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.

This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.

Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure.

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Book Description:

How marketing turns clothes into objects of desire

About the Author:


Mark Tungate
is the author of the books Adland, Branded Beauty and Branded Male. He writes a weekly column for the French media magazine Strategies, and he is co-author of The Epica Book, an annual review of the best European advertising. Alongside his writing, he teaches at Parsons School of Art and Design in Paris, France.

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Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 1
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(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you behind the seams , so to speak, exposing how the use of advertising, store design and the media has altered our fashion sense and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the It girls and their influence to further analyse every aspect of fashion from a marketing perspective. Nº de ref. de la librería AA99780749464462

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Mark Tungate
Editorial: Kogan Page 2012-10-03 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page 2012-10-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04906208

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Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 1
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you behind the seams , so to speak, exposing how the use of advertising, store design and the media has altered our fashion sense and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the It girls and their influence to further analyse every aspect of fashion from a marketing perspective. Nº de ref. de la librería AA99780749464462

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Mark, Tungate
Editorial: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page, 2012. Estado de conservación: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . . Nº de ref. de la librería V9780749464462

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Mark Tungate
Editorial: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0749464461

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Descripción Kogan Page. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780749464462

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Mark, Tungate
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Descripción Kogan Page. Estado de conservación: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749464462

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Mark Tungate
Editorial: Kogan Page 2012-10-03 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page 2012-10-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00003648

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Mark Tungate
Editorial: Kogan Page 2012-10-03, London (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page 2012-10-03, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749464462

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Tungate, Mark
Editorial: Kogan Page 11/28/2012 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Kogan Page 11/28/2012, 2012. Paperback or Softback. Estado de conservación: New. Fashion Brands: Branding Style from Armani to Zara. Book. Nº de ref. de la librería BBS-9780749464462

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