Fashion Brands: Branding Style from Armani to Zara

3,85 valoración promedio
( 177 valoraciones por GoodReads )
 
9780749464462: Fashion Brands: Branding Style from Armani to Zara
Review:

"Useful nuggets" ( Financial Times)

"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." ( AdBrands)

"An essential primer for anyone wanting to make it big in the fashion biz" ( Nicholas Coleridge, Managing Director, Condé Nast)

Review:

"An essential primer for anyone wanting to make it big in the fashion biz" ( Nicholas Coleridge, Managing Director, Condé Nast)

"Useful nuggets" ( Financial Times)

"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." ( AdBrands)

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1.

Tungate, Mark
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 3rd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Nº de ref. de la librería AA99780749464462

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2.

Tungate, Mark
Editorial: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
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[?]

Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 3rd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and HM have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Nº de ref. de la librería AA99780749464462

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3.

Tungate, Mark
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494644620000000

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4.

Tungate, Mark
Editorial: Kogan Page 2012-10-03 (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
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Chiron Media
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Descripción Kogan Page 2012-10-03, 2012. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01110285

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5.

Tungate, Mark
Editorial: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Tapa blanda Cantidad: 1
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Descripción Kogan Page, 2012. Estado de conservación: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . . Nº de ref. de la librería V9780749464462

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6.

Tungate, Mark
Editorial: Kogan Page Ltd
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 4
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THE SAINT BOOKSTORE
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Fashion Brands: Branding Style from Armani to Zara (3rd Revised edition), Mark Tungate, Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Nº de ref. de la librería B9780749464462

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7.

Tungate, Mark
Editorial: Kogan Page (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Tapa blanda Cantidad: 1
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Book Deals
(Lewiston, NY, Estados Unidos de America)
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Descripción Kogan Page, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new . Nº de ref. de la librería ABE_book_new_0749464461

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8.

Tungate, Mark
Editorial: Kogan Page
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Tapa blanda Cantidad: 1
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Kennys Bookstore
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Descripción Kogan Page. Estado de conservación: New. 2012. Third Edition. Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749464462

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9.

Tungate, Mark
Editorial: Kogan Page Ltd 2012-10-03, London (2012)
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos paperback Cantidad: 10
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción Kogan Page Ltd 2012-10-03, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749464462

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10.

Tungate, Mark
ISBN 10: 0749464461 ISBN 13: 9780749464462
Nuevos Paperback Cantidad: 6
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Ria Christie Collections
(Uxbridge, Reino Unido)
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Descripción Paperback. Estado de conservación: New. Not Signed; Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in. book. Nº de ref. de la librería ria9780749464462_rkm

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