27.37 Vv.Aa. Adland

ISBN 13: 9780749464318

Adland

3,75 valoración promedio
( 195 valoraciones por Goodreads )
 
9780749464318: Adland
Críticas:

"Immensely readable." ( Sir Martin Sorrell, CEO, WPP)

"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." ( Sir Alan Parker)

"A great story: full of character, fun and life." ( Kevin Roberts, CEO Worldwide, Saatchi & Saatchi)

"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." ( Washington Olivetto, President, W/Brasil)

"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." ( Irish Times)

Reseña del editor:

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media.

Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6650491

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Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749464318

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3.

Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería AAS9780749464318

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4.

Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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[?]

Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería AAS9780749464318

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5.

Tungate, Mark
Editorial: Kogan Page (2017)
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Murray Media
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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0749464313

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Mark Tungate
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descripción Paperback. Estado de conservación: New. 2nd. 155mm x 15mm x 214mm. Paperback. "Adland "is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 259 pages. 0.404. Nº de ref. de la librería 9780749464318

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Vv.Aa.
ISBN 10: 0749464313 ISBN 13: 9780749464318
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494643180000000

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Mark Tungate
Editorial: Kogan Page
ISBN 10: 0749464313 ISBN 13: 9780749464318
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BuySomeBooks
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 272 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology andthoughts on the future of advertising. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749464318

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9.

Mark Tungate
Editorial: Kogan Page Ltd
ISBN 10: 0749464313 ISBN 13: 9780749464318
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THE SAINT BOOKSTORE
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Adland: A Global History of Advertising (2nd Revised edition), Mark Tungate, "Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería B9780749464318

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10.

Tungate, Mark
Editorial: Kogan Page (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
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Irish Booksellers
(Rumford, ME, Estados Unidos de America)
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Descripción Kogan Page, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749464313

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