Adland: A Global History of Advertising

3,73 valoración promedio
( 190 valoraciones por GoodReads )
 
9780749464318: Adland: A Global History of Advertising
Review:

"Immensely readable." ( Sir Martin Sorrell, CEO, WPP)

"A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." ( Sir Alan Parker)

"A great story: full of character, fun and life." ( Kevin Roberts, CEO Worldwide, Saatchi & Saatchi)

"The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." ( Washington Olivetto, President, W/Brasil)

"Ambitious in scope, the book sustains the interest of readers without getting bogged down in detail." ( Irish Times)

From the Publisher:

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media.

Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6650491

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Tungate, Mark
Editorial: Kogan Page
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos PAPERBACK Cantidad: 2
Librería
Movie Mars
(Indian Trail, NC, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749464313 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16251732

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Tungate, Mark
Editorial: Kogan Page Ltd (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Cantidad: 2
Librería
Paperbackshop-US
(Commerce, GA, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page Ltd, 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749464318

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,87
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,76
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Cantidad: 1
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494643180000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,94
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Tungate, Mark
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería AAS9780749464318

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,00
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Tungate, Mark
Editorial: Kogan Page Ltd, United Kingdom (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 232 x 154 mm. Language: English . Brand New Book. Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería AAS9780749464318

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,10
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Tungate, Mark
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. 2nd. 155mm x 15mm x 214mm. Paperback. "Adland "is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 259 pages. 0.404. Nº de ref. de la librería 9780749464318

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,31
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Tungate, Mark
Editorial: Kogan Page (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2013. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749464313

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,27
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Tungate, Mark
Editorial: Kogan Page Ltd
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Paperback Cantidad: 2
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Adland: A Global History of Advertising (2nd Revised edition), Mark Tungate, "Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. Nº de ref. de la librería B9780749464318

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,15
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Tungate, Mark
Editorial: Kogan Page (2013)
ISBN 10: 0749464313 ISBN 13: 9780749464318
Nuevos Tapa blanda Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2013. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Nº de ref. de la librería ABE_book_new_0749464313

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,62
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda