New Successful Large Account Management

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9780749462901: New Successful Large Account Management

Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? "The New Successful Large Account Management" shows you how to protect those crucial accounts that you can't afford to lose. This hard-hitting, no-nonsense book describes a unique process that will help to improve your most important business relationships and is crammed with current examples of real success stories and proven strategies to keep your customers coming back. By following the clearly defined and dynamic approach to the account planning process, you will learn how to devise a strategic action plan for managing your key accounts; manage them effectively and profitably; build long-term relationships with clients; improve competitive positions in important accounts; and, move your relationship up the buy-sell hierarchy.

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About the Author:

Robert B Miller brings almost 40 years' experience in sales, consulting and executive management to help clients succeed in the sales arena. Stephen E Heiman has worked in sales development for over 30 years. Latterly he was Miller Heiman's President, CEO and chairman. Tad Tuleja is Miller Heiman's staff writer. They are also the authors of the other Miller Heiman best-sellers, The New Strategic Selling and The New Conceptual Selling. Miller Heiman is a global leader in sales training and its prestigious blue-chip client list is testimony to its success.

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1.

Robert B Miller,Stephen E Heiman
Editorial: Kogan Page Limited/Viva Books (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Softcover Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. 5th or later edition. Whatever your company?s sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? The New Successful Large Account Management shows you how to protect those crucial accounts that you can?t afford to lose. This hard-hitting, no-nonsense book describes a unique process that will help to improve your most important business relationships and is crammed with current examples of real success stories and proven strategies to keep your customers coming back. By following the clearly defined and dynamic approach to the account planning process, you will learn how to: ? devise a strategic action plan for managing your key accounts ? manage them effectively and profitably ? build long-term relationships with clients ? improve competitive positions in important accounts ? move your relationship up the buy-sell hierarchy Contents: Introduction: Back to growth ? Part One: Bacis Principles ? The new landscape of account management: eight lessons ? Selecting the large Account ? A real-world example ? Part Two: Situation Appraisal ? The Buy-Sell Hierarchy ? Preparing the ground ? Strategic Players ? The Account?s Tenders and Opportunities ? Your Strengths and Vulnerabilities ? Situation Appraisal summary ? Part Three: Strategic Analysis ? Character Statement ? Goals ? Focus Investments ? Stop Investments ? Revenue Targets ? Pre-Action Overview ? Part Four: Execution ? Actioning the Strategy ? Ninety-Day Review ? The LAMP advantage ? Epilogue: Your customers are your future: a case for strategic account management by Lisa Napolitano ? Index. Printed Pages: 192. Nº de ref. de la librería 32787

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2.

Robert B Miller,Stephen E Heiman
Editorial: Kogan Page Limited/Viva Books (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Softcover Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. 5th or later edition. Whatever your company’s sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? The New Successful Large Account Management shows you how to protect those crucial accounts that you can’t afford to lose. This hard-hitting, no-nonsense book describes a unique process that will help to improve your most important business relationships and is crammed with current examples of real success stories and proven strategies to keep your customers coming back. By following the clearly defined and dynamic approach to the account planning process, you will learn how to: • devise a strategic action plan for managing your key accounts • manage them effectively and profitably • build long-term relationships with clients • improve competitive positions in important accounts • move your relationship up the buy-sell hierarchy Contents: Introduction: Back to growth • Part One: Bacis Principles • The new landscape of account management: eight lessons • Selecting the large Account • A real-world example • Part Two: Situation Appraisal • The Buy-Sell Hierarchy • Preparing the ground • Strategic Players • The Account’s Tenders and Opportunities • Your Strengths and Vulnerabilities • Situation Appraisal summary • Part Three: Strategic Analysis • Character Statement • Goals • Focus Investments • Stop Investments • Revenue Targets • Pre-Action Overview • Part Four: Execution • Actioning the Strategy • Ninety-Day Review • The LAMP advantage • Epilogue: Your customers are your future: a case for strategic account management by Lisa Napolitano • Index. Printed Pages: 192. Nº de ref. de la librería 32787

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Tuleja Tad Heiman Stephen E. Miller Robert B.
Editorial: Kogan Page Limited
ISBN 10: 0749462906 ISBN 13: 9780749462901
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Majestic Books
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Descripción Kogan Page Limited. Estado de conservación: New. pp. 192. Nº de ref. de la librería 3275194

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Miller, Robert
Editorial: Kogan Page
ISBN 10: 0749462906 ISBN 13: 9780749462901
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749462906 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2122647043

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Robert B. Miller, Stephen E. Heiman, Tad Tuleja
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Whatever a company s sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can t afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world s largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization. Nº de ref. de la librería AA99780749462901

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6.

Robert B. Miller, Stephen E. Heiman, Tad Tuleja
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Whatever a company s sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical accounts they can t afford to lose. Based on the proven Miller Heiman Large Account Management Process, which is used successfully by some of the world s largest companies, it is crammed with examples of real success stories and proven strategies to keep customers coming back. By following the clearly defined and dynamic approach to the account planning process, readers will close more business and introduce winning sales systems into their organization. Nº de ref. de la librería AA99780749462901

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Robert B Miller, Stephen E Heiman, Tad Tuleja
Editorial: Kogan Page 2011-06-03 (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
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Chiron Media
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Descripción Kogan Page 2011-06-03, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-TBS-00003839

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8.

Robert Miller
Editorial: Kogan Page 2011-06-03 (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Paperback Cantidad: 3
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Chiron Media
(Wallingford, Reino Unido)
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Descripción Kogan Page 2011-06-03, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04719895

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9.

Miller, Robert B.; Heiman, Stephen E.; Tuleja, Tad
Editorial: Kogan Page Ltd (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Tapa blanda Cantidad: 5
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Valoración
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Descripción Kogan Page Ltd, 2011. Estado de conservación: New. 2011. 3rd Revised edition. Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306. . . . . . . Nº de ref. de la librería V9780749462901

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10.

Robert Miller
Editorial: Kogan Page Ltd 2011-06-03 (2011)
ISBN 10: 0749462906 ISBN 13: 9780749462901
Nuevos Paperback Cantidad: 1
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Lost Books
(AUSTIN, TX, Estados Unidos de America)
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Descripción Kogan Page Ltd 2011-06-03, 2011. Paperback. Estado de conservación: New. 3rd Revised edition. 0749462906. Nº de ref. de la librería 672200

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