'I believe that 'emotion' is where it's at'
Tom Peters
For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.
In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.
Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 4,63
A Estados Unidos de America
Descripción Paperback. Condición: Good. Your purchase benefits those with developmental disabilities to live a better quality of life. some wear on edges and corners crease o cover minimal stains on edges of pagesYour purchase benefits those with developmental disabilities to live a better quality of life. Nº de ref. del artículo: 402-022519-DR-014
Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006225092
Descripción Condición: Very Good. Revised. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP84214178
Descripción Condición: Good. Revised. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP92197858
Descripción Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Nº de ref. del artículo: G0749461896I4N00
Descripción Condición: Good. Most items will be dispatched the same or the next working day. Minor shelf wear. Nº de ref. del artículo: wbb0021791460
Descripción Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1701778
Descripción Condición: Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD - PAPERBACKlight wear and scuff marks to cover, pages in nice condition, shipped from the UK. Nº de ref. del artículo: 022/BT/485P 1898
Descripción Condición: Sehr gut. 2 Revised edition. 288 Seiten Medienartikel von Book Broker Berlin sind stets in gebrauchsfähigem ordentlichen Zustand. Dieser Artikel weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Einband leicht belesen/bestoßen. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 499 Taschenbuch, Größe: 15.7 x 1.9 x 23.7 cm. Nº de ref. del artículo: 660640683