Emotionomics: Leveraging Emotions for Business Success

3,47 valoración promedio
( 92 valoraciones por Goodreads )
 
9780749461898: Emotionomics: Leveraging Emotions for Business Success
Ver todas las copias de esta edición ISBN.
 
 
Críticas:

"This book is fascinating. It has hundreds of useful ways of discovering how consumers say one thing but feel and do another...In today's highly competitive marketplace many products look alike; it is the emotional benefit that can make the difference." (Business Executive 2011-02-01)

"80% of decisions are made emotionally... Emotionomics gives you a head start." (Kevin Roberts, CEO, Saatchi & Saatchi)

Reseña del editor:

'I believe that 'emotion' is where it's at'

Tom Peters

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.

In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.

Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Hill, Dan
Publicado por Kogan Page 11/15/2010 (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback or Softback Cantidad disponible: 5
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page 11/15/2010, 2010. Paperback or Softback. Condición: New. Emotionomics: Leveraging Emotions for Business Success. Book. Nº de ref. del artículo: BBS-9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,59
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Hill, Dan
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Cantidad disponible: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. PAP. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: KS-9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 9,96
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Hill, Dan
Publicado por Kogan Page (2018)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: > 20
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2018. Paperback. Condición: New. Never used! This item is printed on demand. Nº de ref. del artículo: 0749461896

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,62
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Hill, Dan
Publicado por Kogan Page
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo PAPERBACK Cantidad disponible: 10
Librería
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. PAPERBACK. Condición: New. 0749461896 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.9. Nº de ref. del artículo: OTF-S-9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 10,93
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,25
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Dan Hill
Publicado por Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: 1
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2010. Paperback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. I believe that emotion is where it s at Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Nº de ref. del artículo: AAS9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,56
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Dan Hill
Publicado por Kogan Page Ltd, United Kingdom (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2010. Paperback. Condición: New. 2nd Revised edition. Language: English . Brand New Book. I believe that emotion is where it s at Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors. Nº de ref. del artículo: AAS9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Dan Hill
Publicado por Kogan Page (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: 1
Librería
Irish Booksellers
(Portland, ME, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2010. Paperback. Condición: New. book. Nº de ref. del artículo: M0749461896

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Dan Hill
Publicado por Kogan Page
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: > 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Paperback. Condición: New. 368 pages. Dimensions: 9.1in. x 6.1in. x 0.8in.For far too long, emotionshave been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In todays highly competitive marketplace where many products look alike, a products emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. A revised edition that replacesthe 2007 release, Dan Hills book draws on insights gathered through facial coding, the single best viablemeans of measuring and managing the emotional response of customers and employees. Itshows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management. Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 17,12
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Dan Hill
Publicado por Kogan page
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Paperback Cantidad disponible: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Kogan page. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Dan Hill
Publicado por Kogan Page (2010)
ISBN 10: 0749461896 ISBN 13: 9780749461898
Nuevo Tapa blanda Cantidad disponible: 1
Librería
Valoración
[?]

Descripción Kogan Page, 2010. Condición: New. Nº de ref. del artículo: TH9780749461898

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,10
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda