The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

3,2 valoración promedio
( 30 valoraciones por GoodReads )
 
9780749460624: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
Críticas:

"...it dissects everything from Tourism Queensland's 'Best Job in the World' campaign to Pizza Hut's iPhone app looking at marketing techniques and their impact. Interesting, this is marketing advice for the Twitter generation." ( Management Today)

Reseña del editor:

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

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1.

Damian Ryan Calvin Jones
Editorial: Kogan Page (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Soft cover Cantidad: 20
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Books in my Basket
(New Delhi, India)
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Descripción Kogan Page, 2011. Soft cover. Estado de conservación: New. Nº de ref. de la librería 324014

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2.

Calvin Jones,Damian Ryan
Editorial: Kogan Page Limited/Viva Books (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Softcover Primera edición Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
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Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. First edition. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today?s media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business leassons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, authors Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world?s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama?s presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from the best in the business. Contents: Introduction ? The rapid evolution of (digital) marketing ? Case study 1: Dockers ?plants dance? ? Case study 2: The truth about smart ? Case study 3: Doritos Hotel ? Case study 4: Lynx Primal Instinct ? Case study 5: Rage Against the Machine for Christmas number one ? Case study 6: Pizza hut iPhone application ? Case study 7: The Photographic Adventures of Nick Turpin ? Case study 8: TurboTax Super Status ? Case study 9: The Spoonful ? Case study 10: In an Absolut world ? Case study 11: Wario Land ?Shake it? YouTube shake-up ? Case study 12: WALL-E ? Case study 13: The Best Job in the World ? Case study 14: Star Trek ? Case study 15: Shadow Napping ? Case study 16: The Ozometer ? Case study 17: Playing the City ? Case study 18: Lost in Space ? Case study 19: Online as it happens ? Case study 20: The Ephemeral Museum ? Case study 21: Pepsi Makes Your Day ? Case study 22: 12 camps create your rainbow ? Case study 23: World Malaria Day Twitter war ? Case study 24: Break the Cycle ? Case study 25: Barack Obama 2008 presidential campaign - the 15 swing states ? Looking forward to a creative digital future. Printed Pages: 224. Nº de ref. de la librería 38902

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3.

Damian Ryan , Calvin Jones
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Paperback Cantidad: 5
Edición internacional
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PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
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Descripción Paperback. Estado de conservación: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 224 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 478877

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4.

Calvin Jones,Damian Ryan
Editorial: Kogan Page Limited/Viva Books (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Softcover Primera edición Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. First edition. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today’s media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business leassons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Following the success of their first book, Understanding Digital Marketing, authors Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world’s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama’s presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from the best in the business. Contents: Introduction • The rapid evolution of (digital) marketing • Case study 1: Dockers ‘plants dance’ • Case study 2: The truth about smart • Case study 3: Doritos Hotel • Case study 4: Lynx Primal Instinct • Case study 5: Rage Against the Machine for Christmas number one • Case study 6: Pizza hut iPhone application • Case study 7: The Photographic Adventures of Nick Turpin • Case study 8: TurboTax Super Status • Case study 9: The Spoonful • Case study 10: In an Absolut world • Case study 11: Wario Land ‘Shake it’ YouTube shake-up • Case study 12: WALL-E • Case study 13: The Best Job in the World • Case study 14: Star Trek • Case study 15: Shadow Napping • Case study 16: The Ozometer • Case study 17: Playing the City • Case study 18: Lost in Space • Case study 19: Online as it happens • Case study 20: The Ephemeral Museum • Case study 21: Pepsi Makes Your Day • Case study 22: 12 camps create your rainbow • Case study 23: World Malaria Day Twitter war • Case study 24: Break the Cycle • Case study 25: Barack Obama 2008 presidential campaign - the 15 swing states • Looking forward to a creative digital future. Printed Pages: 224. Nº de ref. de la librería 38902

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Damian Ryan , Calvin Jones
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Paperback Cantidad: 5
Edición internacional
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Nick Book House
(fresno, CA, Estados Unidos de America)
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Descripción Paperback. Estado de conservación: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 30453

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Ryan, Damian; Jones, Calvin
ISBN 10: 0749460628 ISBN 13: 9780749460624
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494606240000000

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Damian Ryan, Calvin Jones
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 214 x 170 mm. Language: English . Brand New Book. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today s media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama s 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. Nº de ref. de la librería AA99780749460624

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8.

Damian Ryan, Calvin Jones
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 214 x 170 mm. Language: English . Brand New Book. With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today s media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world s top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama s 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. Nº de ref. de la librería AA99780749460624

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Ryan, Damian; Jones, Calvin
Editorial: Kogan Page (2011)
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Paperback Cantidad: 1
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Barnes & Nooyen Books
(Spring, TX, Estados Unidos de America)
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Descripción Kogan Page, 2011. Paperback. Estado de conservación: New. New Condition, Paperback book, Nº de ref. de la librería 1701280084

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Ryan & Jones
ISBN 10: 0749460628 ISBN 13: 9780749460624
Nuevos Cantidad: 5
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firstbookstore
(New Delhi, India)
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Descripción Estado de conservación: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-23287

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