New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.
This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
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Primer for a new and growing area of marketingAbout the Author:
Markus Stahlberg is the Group Managing Director of Phenomena Group in charge of the company’s global operations. Phenomena Group is an international shopper promotions agency operating in 22 countries around the world and working together with clients such as Nestlé, Pepsico, L’Oréal and Canon.
Ville Maila is Planning Director of Phenomena Group Ltd, the first shopper marketing company in Europe.
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Descripción Kogan Page, 2010. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9039674
Descripción Kogan Page, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0749457023
Descripción Kogan Page, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110749457023