Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

3,68 valoración promedio
( 22 valoraciones por Goodreads )
 
9780749455125: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.

Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Cindy Barnes is a product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Cindy is the founder and Chief Innovation Officer of Futurecurve.
 Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is the CEO of Futurecurve.
 David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.

Futurecurve is a leading advisory company that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at futurecurve.com.

Review:

"With depth of content and relevant case studies this practical book dovetails strongly into The Challenger Sale approach...create your total value proposition first as this provides the baseline from which sales can tailor their Challenger insights for maximum resonance".-- Greg Wilson, European Strategic Development Manager, Canon

"Don't invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches in this book."-- Les Mara, BPO Head of Europe, HP

"Value propositions are the most useful selling tools marketing has ever created although until now there's been very little advice to help salespeople use them. Here the authors have given us a comprehensive and practical guide that fills a real need."--Professor Neil Rackham, Author of Spin Selling

“Ninety percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it's this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you.” - Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.


“Value propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.” --Neil Rackham, Author of Spin Selling

"[A] careful look at value propositions... As a reference guide for salespeople and managers, the book provides valuable information." -- Book News

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Cindy Barnes; Helen Blake; David Pinder
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería POD_9780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,70
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Cindy Barnes; Helen Blake; David Pinder
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Cantidad: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494551250000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 28,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Cindy Barnes, Helen Blake, David Pinder
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. Nº de ref. de la librería AA99780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Cindy Barnes, Helen Blake, David Pinder
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Paperback. Estado de conservación: New. Language: English . Brand New Book. In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. Nº de ref. de la librería AA99780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,49
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Barnes, Cindy
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Paperback Cantidad: > 20
Impresión bajo demanda
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 982639

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 26,19
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Barnes, Cindy
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2009. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,80
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Barnes, Cindy; Blake, Helen; Pinder, David
Editorial: Kogan Page Ltd (2009)
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Tapa blanda Cantidad: 5
Librería
Valoración
[?]

Descripción Kogan Page Ltd, 2009. Estado de conservación: New. Provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, 1, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 18. Weight in Grams: 416. . 2009. 1st. Paperback. . . . . . Nº de ref. de la librería V9780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 35,76
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Barnes, Cindy; Blake, Helen; Pinder, David
Editorial: Kogan Page Ltd
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Tapa blanda Cantidad: 5
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page Ltd. Estado de conservación: New. Provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, 1, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 18. Weight in Grams: 416. . 2009. 1st. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 37,51
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Barnes, Cindy; Blake, Helen; Pinder, David
Editorial: Kogan Page (2009)
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2009. Paperback. Estado de conservación: New. Nº de ref. de la librería BKTY9780749455125

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 36,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Cindy Barnes; Helen Blake; David Pinder
Editorial: Kogan Page (2009)
ISBN 10: 0749455128 ISBN 13: 9780749455125
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749455128

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 40,11
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda