Luxury World: The Past, Present and Future of Luxury Brands

3,97 valoración promedio
( 36 valoraciones por Goodreads )
 
9780749452636: Luxury World: The Past, Present and Future of Luxury Brands


The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of best-selling Fashion Brands, as well as Adland: A Global History of Advertising, Branded Male and Media Monoliths (all published by Kogan Page). Based in Paris, he has a weekly column in the French media magazine Strategies, and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in The Times, The Independent and the Daily Telegraph newspapers. He is also the co-author of The Epica Book, an annual review of the best European advertising. In addition, Mark teaches courses about marketing, media and communication at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions. For more information, see www.tungateinparis.com.

Review:

"A tour de force on the evolution of luxury, from logo-driven excess to the rediscovered treasures of discretion and taste. In his scrutiny of many different brands, Mark Tungate shows that savoir faire, not flash, is what counts. A beautiful and compelling book for readers who have moved beyond bling to a luxury that lasts." --Stuart McCullough, Head of Sales and Marketing, Bentley

"The luxury world is a truly global community. Mark Tungate's new book offers valuable insight into its workings and the psychology of its citizens." --Ye Ying, Editor, The Economic Obsever (China)

" An accurate and eloquent peek into the glamorous world of luxury brands." --Reggie Ansah, Editor-in-Chief, Luxure magazine

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Mark Tungate
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa blanda Cantidad: 10
Edición internacional
Librería
bookscollection
(Delhi, DELHI, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND422

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,59
De India a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Mark Tungate
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
PRIORITY BOOKS
(springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 260 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 478907

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Tungate, Mark
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2009. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Tungate, Mark
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Cantidad: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2009. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Mark Tungate
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Paperback Cantidad: 5
Edición internacional
Librería
Nick Book House
(fresno, CA, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 30455

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,48
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. The word luxury has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the mass luxury sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world s most sophisticated businesses to show the reader how they function. Among other destinations, best-selling author Mark Tungate visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance.Along the way, he uncovers the true face of today s luxury industry. Nº de ref. de la librería AAS9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,33
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Mark Tungate
Editorial: Kogan Page Ltd, United Kingdom (2009)
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2009. Hardback. Estado de conservación: New. Language: English . Brand New Book. The word luxury has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the mass luxury sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world s most sophisticated businesses to show the reader how they function. Among other destinations, best-selling author Mark Tungate visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance.Along the way, he uncovers the true face of today s luxury industry. Nº de ref. de la librería AAS9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,50
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Tungate, Mark
Editorial: Kogan Page (2017)
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa dura Cantidad: 8
Impresión bajo demanda
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2017. Hardcover. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0749452633

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,44
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Tungate, Mark
Editorial: Kogan Page
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa dura Cantidad: 3
Librería
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Hardcover. Estado de conservación: New. 0749452633 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.2. Nº de ref. de la librería OTF-S-9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,16
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Mark Tungate
Editorial: Kogan Page
ISBN 10: 0749452633 ISBN 13: 9780749452636
Nuevos Tapa dura Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Hardcover. Estado de conservación: New. Hardcover. 260 pages. Dimensions: 9.3in. x 6.3in. x 0.9in.The word luxury has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury Which are the genuine luxury brands Who are their customers - and how do luxury brands attract and retain them Above all, where can the industry turn now that excess is out of fashionFast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the worlds most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780749452636

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,34
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,40
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda