Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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9780749451493: Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Review:

"High on practical information." Marketing Business "Takes us through the entire process, starting with the fit of marketing planning with corporate planning, marketing audit and formulation of strategy through to development and implementation of the plan." Professional Marketing "A high-speed, systematic guide to producing effective marketing plans from planning to process to outputs, and it really delivers." Arts Professional "A useful reminder for us all and includes helpful advice such as identifying the difference between the marketing strategy (long term) and tactics (short term)." Enterprise 4 Enfield "A book for busy managers who want to remind themselves of the shape and character of the marketing plans and who are thinking of taking action." "Approachable, practical, no-nonsense, unpatronising, and interactive." Library Review, 2008 "Covers marketing planning for managers and students, with the basics on each part of the strategic marketing process." Book News, Library Publication - USA, Spring 2008

From the Publisher:

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.

With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.

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McDonald, Malcolm
ISBN 10: 0749451491 ISBN 13: 9780749451493
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McDonald, Malcolm
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McDonald, Malcolm
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ISBN 10: 0749451491 ISBN 13: 9780749451493
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reissue. 210 x 168 mm. Language: English . Brand New Book. As a busy marketing professional or student, you ll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Nº de ref. de la librería AAC9780749451493

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McDonald, Malcolm
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 0749451491 ISBN 13: 9780749451493
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. Reissue. 210 x 168 mm. Language: English . Brand New Book. As a busy marketing professional or student, you ll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Nº de ref. de la librería AAC9780749451493

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749451491 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4122742

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Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749451491

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Descripción Paperback. Estado de conservación: New. 170mm x 14mm x 214mm. Paperback. Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the ess.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 197 pages. 0.358. Nº de ref. de la librería 9780749451493

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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 208 pages. Dimensions: 8.3in. x 6.6in. x 0.6in.Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749451493

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