Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)

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( 15 valoraciones por Goodreads )
 
9780749451073: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)

Book by Regester Michael Larkin Judy

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Críticas:

"The classic text on how to prevent an issue turning into a crisis." PR Week "A useful, well-written book." Professional Manager "This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility." Corporate Public Issues And Their Management "Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "This book offers a thoughtful collection of best practice case studies which offer important topics for debate." Italian Institute of PR(FERPI) website "Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." Marketing Business

Reseña del editor:

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.

This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

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1.

Michael Regester, Judy Larkin
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 4th Revised edition. 234 x 150 mm. Language: English . Brand New Book. The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. Nº de ref. de la librería AA99780749451073

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2.

Michael Regester, Judy Larkin
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 4th Revised edition. 234 x 150 mm. Language: English . Brand New Book. The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. Nº de ref. de la librería AA99780749451073

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Michael Regester; Judy Larkin
ISBN 10: 0749451076 ISBN 13: 9780749451073
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494510730000000

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Michael Regester
Editorial: Kogan Page 2008-06-03 (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
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Descripción Kogan Page 2008-06-03, 2008. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00472044

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5.

Michael Regester
Editorial: Kogan Page 2008-06-03 (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Paperback Cantidad: 3
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Chiron Media
(Wallingford, Reino Unido)
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Descripción Kogan Page 2008-06-03, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-00387199

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6.

Michael Regester, Judy Larkin
Editorial: Kogan Page Ltd
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Paperback Cantidad: 2
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THE SAINT BOOKSTORE
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (4th Revised edition), Michael Regester, Judy Larkin, The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk Issues and Crisis Management in Public Relations" has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. Nº de ref. de la librería B9780749451073

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Regester, Michael; Larkin, Judy
Editorial: Kogan Page Ltd (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Tapa blanda Cantidad: 5
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Valoración
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Descripción Kogan Page Ltd, 2008. Estado de conservación: New. 2008. 4th. Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412. . . . . . . Nº de ref. de la librería V9780749451073

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Michael Regester, Judy Larkin
Editorial: Kogan Page 2008-06-03, London (2008)
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos paperback Cantidad: 10
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Blackwell's
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Descripción Kogan Page 2008-06-03, London, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749451073

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Regester, Michael
ISBN 10: 0749451076 ISBN 13: 9780749451073
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 982614

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Regester, Michael; Larkin, Judy
Editorial: Kogan Page Ltd
ISBN 10: 0749451076 ISBN 13: 9780749451073
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
(Olney, MD, Estados Unidos de America)
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Descripción Kogan Page Ltd. Estado de conservación: New. 2008. 4th. Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749451073

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