Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

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9780749450830: Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).

Review:

""A bible of the 'employee-centric' approach.""

"Sobre este título" puede pertenecer a otra edición de este libro.

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Nicholas Ind
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494508300000000

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Nicholas Ind
Editorial: Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Your company s workforce is its most valuable asset. It is the employees who translate your organization s strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions . This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book s production, native trees have been planted with Future Forests. Nº de ref. de la librería AA99780749450830

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Nicholas Ind
Editorial: Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. Your company s workforce is its most valuable asset. It is the employees who translate your organization s strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions . This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book s production, native trees have been planted with Future Forests. Nº de ref. de la librería AA99780749450830

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Ind, Nicholas
Editorial: Kogan Page 2007-10-03 (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page 2007-10-03, 2007. HARDCOVER. Estado de conservación: New. Nº de ref. de la librería NU-GRD-00464521

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Nicholas Ind
Editorial: Kogan Page 2007-10-03, London (2007)
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Descripción Kogan Page 2007-10-03, London, 2007. hardback. Estado de conservación: New. Nº de ref. de la librería 9780749450830

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Ind, Nicholas
Editorial: Kogan Page Ltd (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page Ltd, 2007. Estado de conservación: New. 2007. 3rd. Hardcover. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book demonstrates how you can empower and enthuse your employees to create "brand champions". Num Pages: 208 pages, 1, black & white illustrations. BIC Classification: KJMV2; KJMV7. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 20. Weight in Grams: 466. . . . . . . Nº de ref. de la librería V9780749450830

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Nicholas Ind
Editorial: Kogan Page Ltd
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page Ltd. Hardback. Estado de conservación: new. BRAND NEW, Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (3rd Revised edition), Nicholas Ind, Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. Nº de ref. de la librería B9780749450830

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Ind, Nicholas
Editorial: Kogan Page Ltd
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Descripción Kogan Page Ltd. Estado de conservación: New. 2007. 3rd. Hardcover. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book demonstrates how you can empower and enthuse your employees to create "brand champions". Num Pages: 208 pages, 1, black & white illustrations. BIC Classification: KJMV2; KJMV7. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 20. Weight in Grams: 466. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749450830

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Ind, Nicholas
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ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page, 2017. Hardcover. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749450835

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Ind, Nicholas
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Descripción Kogan Page. Hardcover. Estado de conservación: New. 0749450835 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1. Nº de ref. de la librería OTF-Y-9780749450830

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