Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

3,6 valoración promedio
( 20 valoraciones por GoodReads )
 
9780749450830: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
Críticas:

"Essential reading...contains some powerful insights." Call Centre Focus "A bible of the 'employee-centric' approach... Fascinating stuff." Infomatics "This is a timely book because the issue of how to define brands and bring them to life is at the heart of our age. As this readable book argues, if organizations are to maximize the full intellectual capital at their disposal and deliver excellent service, they need to engage employees with their ideals." Marketing "Includes the most memorable case to date on living the brand." Chris Macrae, Author of The Brand Chartering Handbook "Living the Brand offers some exciting reading." Brand News "Living the Brand is a useful guide to help you achieve this objective, to create a business 'brand' which people will feel more proud of, more committed to and therefore want to be associated with" Marketing (Ireland) Jan 2008

Reseña del editor:

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.

This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.

Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.

Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Ind, Nicholas
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Estado de conservación: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería POD_9780749450830

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Ind, Nicholas
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494508300000000

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Nicholas Ind
Editorial: Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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The Book Depository
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Descripción Kogan Page Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 3rd Revised edition. 234 x 160 mm. Language: English . Brand New Book. Your company s workforce is its most valuable asset. It is the employees who translate your organization s strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions . This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book s production, native trees have been planted with Future Forests. Nº de ref. de la librería AA99780749450830

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Nicholas Ind
Editorial: Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
Nuevos Tapa dura Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2007. Hardback. Estado de conservación: New. 3rd Revised edition. 234 x 160 mm. Language: English . Brand New Book. Your company s workforce is its most valuable asset. It is the employees who translate your organization s strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions . This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book s production, native trees have been planted with Future Forests. Nº de ref. de la librería AA99780749450830

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Nicholas Ind
Editorial: Kogan Page Ltd 2007-10-03, London (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Blackwell's
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Descripción Kogan Page Ltd 2007-10-03, London, 2007. hardback. Estado de conservación: New. Nº de ref. de la librería 9780749450830

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Ind, Nicholas
Editorial: Kogan Page Ltd (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
Nuevos Tapa dura Cantidad: 5
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Descripción Kogan Page Ltd, 2007. Estado de conservación: New. 2007. 3rd. Hardcover. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book demonstrates how you can empower and enthuse your employees to create "brand champions". Num Pages: 208 pages, 1, black & white illustrations. BIC Classification: KJMV2; KJMV7. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 20. Weight in Grams: 466. . . . . . . Nº de ref. de la librería V9780749450830

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Nicholas Ind
Editorial: Kogan Page Ltd
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page Ltd. Hardback. Estado de conservación: new. BRAND NEW, Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (3rd Revised edition), Nicholas Ind, Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand. Living the Brand is a CarbonNeutral[registered] publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. Nº de ref. de la librería B9780749450830

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Ind, Nicholas
Editorial: Kogan Page Ltd
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Kennys Bookstore
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Descripción Kogan Page Ltd. Estado de conservación: New. 2007. 3rd. Hardcover. Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This book demonstrates how you can empower and enthuse your employees to create "brand champions". Num Pages: 208 pages, 1, black & white illustrations. BIC Classification: KJMV2; KJMV7. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 20. Weight in Grams: 466. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749450830

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Nicholas Ind
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Hardback. Estado de conservación: New. Not Signed; Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create brand champions . This. book. Nº de ref. de la librería ria9780749450830_rkm

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Ind, Nicholas
Editorial: Kogan Page (2007)
ISBN 10: 0749450835 ISBN 13: 9780749450830
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Descripción Kogan Page, 2007. Estado de conservación: New. Nº de ref. de la librería GH9780749450830

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