Sinopsis
In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow.
The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
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Acerca del autor
Dr Dan Steinbock lives in New York City and is Affiliate Researcher at Columbia Institute for Tele-Information (Columbia Graduate School of Business). He is Director of the New York office of the Academy of Finland, and Visiting Professor at the Helsinki School of Economics in Finland. He spends much of his time lecturing worldwide.
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The Mobile Revolution: The Making of Mobile Services Worldwide
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Kogan Page, 2007
ISBN 10: 0749448504
ISBN 13: 9780749448509
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The Mobile Revolution: The Making of Mobile Services Worldwide
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The Mobile Revolution: The Making of Mobile Services Worldwide
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ISBN 13: 9780749448509
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The Mobile Revolution: The Making of Mobile Services Worldwide
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