Kellogg on China examines some of the changes WTO accession is bringing to the Chinese market environment and to different sectors of the country's economy. This study outlines the resulting challenges and opportunities for companies doing business in China. The editors draw on extensive field research with Chinese corporate executives, government officials, and representatives of non-governmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace. Kellogg on China is a collaborative student-faculty effort through the Global Initiatives in Management Program at the Kellogg School of Management.
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Anuradha Dayal-Gulati is clinical associate professor at the Kellogg School of Management, Northwestern University, USA, and is an affiliate of the Centre for International Business and Markets. Prior to joining Kellogg, she spent seven years at the International Monetary Fund. Angela Y. Lee is associate professor of marketing at the Kellogg School of Management.Review:
"Examines some of the changes that entry to the World Trade Organisation is bringing to the Chinese market. It outlines the resulting opportunities and challenges for organisations...and provides strategies for companies seeking to establish competitive advantage." Supply Management "A treasure-trove of trade wisdom...faces up to some of the most difficult issues, such as combating piracy." Lloyd's List
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Descripción Kogan Page Ltd, 2005. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0749443979