Key Account Management: A Complete Action Kit of Tools & Techniques for Achieving Profitable Key Supplier Status

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9780749435950: Key Account Management: A Complete Action Kit of Tools & Techniques for Achieving Profitable Key Supplier Status

Any organization s key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practice key account management or are you just selling? Key Account Management provides you with a set of practical tools that show you how to: * Identify Your Key Accounts; * Implement A Strategy For Winning And Keeping Them; * Deliver Added-Value Propositions With Appropriate Rewards; * Keep Them Out Of The Grasp Of Competitors; * Develop Relationships That Are Mutually Beneficial.Included in this fully updated second edition of ""Key Account Management"" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.

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From the Publisher:

Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).

About the Author:

Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working hands-on with clients around the world. He is the author of Key Marketing Skills, Global Account Management and Key Account Management in Financial Services (all published by Kogan Page).

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. Emeritus Professor at Cranfield University, he is also Chairman of six companies and works with the operating boards of some of the world’s leading multinationals. He has written over 40 books including Marketing Plans: How to Prepare Them; How to Use Them and Malcolm McDonald on Marketing Planning (also published by Kogan Page), as well as more than 100 articles and papers.

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1.

Cheverton, Peter
Editorial: Kogan Page (2001)
ISBN 10: 074943595X ISBN 13: 9780749435950
Usado Cantidad: 1
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Open Books
(Chicago, IL, Estados Unidos de America)
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Descripción Kogan Page, 2001. DVD-ROM. Estado de conservación: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Nº de ref. de la librería mon0000229718

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Cheverton, Peter
ISBN 10: 074943595X ISBN 13: 9780749435950
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Descripción Paperback. Estado de conservación: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. de la librería GOR003229695

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3.

Cheverton, Peter
ISBN 10: 074943595X ISBN 13: 9780749435950
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WorldofBooks
(Goring-By-Sea, WS, Reino Unido)
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Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR001247126

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4.

Peter Cheverton
Editorial: Kogan Page Ltd (2001)
ISBN 10: 074943595X ISBN 13: 9780749435950
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AwesomeBooks
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Descripción Kogan Page Ltd, 2001. DVD-ROM. Estado de conservación: Very Good. Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780749435950

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5.

Peter Cheverton
Editorial: Kogan Page Ltd (2001)
ISBN 10: 074943595X ISBN 13: 9780749435950
Usado Cantidad: 1
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AwesomeBooks
(Wallingford, Reino Unido)
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Descripción Kogan Page Ltd, 2001. DVD-ROM. Estado de conservación: Good. Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. de la librería 9053-9780749435950

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6.

Peter Cheverton
Editorial: Kogan Page Ltd 01/06/2001 (2001)
ISBN 10: 074943595X ISBN 13: 9780749435950
Usado Cantidad: 1
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Fun_Meister
(Wallingford, Reino Unido)
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Descripción Kogan Page Ltd 01/06/2001, 2001. Estado de conservación: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780749435950

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7.

Cheverton, Peter {Author} with Professor Malcolm McDonald {Foreward By}
Editorial: Kogan Page Limited, London, England, United Kingdom (2001)
ISBN 10: 074943595X ISBN 13: 9780749435950
Usado Illustrated Softcover Cantidad: 1
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Glued To The Tube Books
(Minneapolis, MN, Estados Unidos de America)
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Descripción Kogan Page Limited, London, England, United Kingdom, 2001. Illustrated Softcover. Estado de conservación: Fine. Second Edition {Second Printing}. "This book is designed as a practical guide to implementing key account management strategies. Wherever it has been helpful to use real examples of good and bad practice to illustrate important points, this has been done. Many of these examples come from my own experience in working with clients of INSIGHT Marketing and People, an international training and consultancy firm. Wherever possible the companies involved are cpenly discussed, but, for reasons that I hope are obvious, this is not always the case." This book has 340 pages and is illustrated with UNOPENED CD-ROM. The text contains NO internal marks whatsoever. Size: 8vo - over 7¾" - 9¾" tall. Nº de ref. de la librería 065482

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