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Sinopsis
Any organization's key accounts are its lifeblood. They must be won, cared for, nurtured and protected. But do you know who your key accounts are, what they want and how they view you? Does your whole business practise key account management or are you just selling? "Key Account Management" provides you with a set of practical tools that show you how to: identify your key accounts; implement a strategy for winning and keeping them; deliver added-value propositions with appropriate rewards; keep them out of the grasp of competitors; develop relationships that are mutually beneficial. Included in this fully updated second edition of "Key Account Management" is a free CD ROM containing tried and tested key account identification and selection software, and a framework for writing your key account plans.
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Acerca del autor
Peter Cheverton is a director of Insight Marketing and People, an international training and consultancy firm that runs workshops and seminars around the world. He is also the author of Key Marketing Skills (Kogan Page 2000).
"Sobre este título" puede pertenecer a otra edición de este libro.
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Publicado por
Kogan Page Ltd 01/01/2001, 2001
ISBN 10: 074943595X
ISBN 13: 9780749435950
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Imagen de archivo
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Publicado por
Kogan Page Ltd, 2001
ISBN 10: 074943595X
ISBN 13: 9780749435950
Antiguo o usado
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Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
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Imagen de archivo
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Publicado por
Kogan Page Ltd 01/01/2001, 2001
ISBN 10: 074943595X
ISBN 13: 9780749435950
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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