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Sinopsis
Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts." -- Professor Malcolm Mcdonald, Cranfield University School of Management "Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers." -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA. ""Charles Wilson has written a thought-provoking, original book on a topic that is currently top of everyone's agenda. It is, in my view, a must for any organization wishing to improve its management of major accounts."" -- Professor Malcolm Mcdonald, Cranfield University School of Management ""Charles Wilson provides clear, accessible and practical advice for understanding and improving customer profitability. This book should be read by all managers."" -- Frank V Cespedes, Managing Partner, The Center for Executive Development, Massachusetts, USA.
Reseña del editor
Intended as far more than another "customer care" book, this text is designed to help suppliers improve the way they manage their customer base, to defend and build sales, enhance margins,and reduce the cost of serving the customer. The overall message of the book is that by actively managing the customer base, companies can ensure that most attention and service is given to customers who are making a contribution to the company's profit margins, by identifying which are the profitable and unprofitable customers, and developing the relationships accordingly.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page Ltd
- Año de publicación1998
- ISBN 10 0749428252
- ISBN 13 9780749428259
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición2
- Número de páginas224
- Contacto del fabricanteno disponible
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Profitable Customers
Publicado por
Kogan Page, 1998
ISBN 10: 0749428252
ISBN 13: 9780749428259
Antiguo o usado
Tapa blanda
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Muy bueno. : Este libro es una guía para ayudar a las empresas a maximizar sus beneficios identificando a sus clientes más rentables. Se centra en un enfoque único para gestionar la base de clientes, destacando la importancia de la toma de decisiones por parte de los gerentes. Esta edición actualizada ofrece ejemplos de nuevas tecnologías para gestionar la base de clientes, examina las formas de reducir los costes de servicio al cliente e identifica cómo desarrollar relaciones exitosas entre cliente y proveedor. Ideal para profesionales y estudiantes del área de negocios y economía. EAN: 9780749428259 Tipo: Libros Categoría: Negocios y Economía Título: Profitable Customers Autor: Charles Wilson Editorial: Kogan Page Ltd Idioma: en Páginas: 224 Formato: tapa blanda. Nº de ref. del artículo: Happ-2021-Aug-19-44893
Cantidad disponible: 1 disponibles
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Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)
Publicado por
Kogan Page, 1998
ISBN 10: 0749428252
ISBN 13: 9780749428259
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-I-019-02269
Cantidad disponible: 1 disponibles
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Profitable Customers (Professional Paperbacks)
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002441351
Cantidad disponible: 1 disponibles
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Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: F-291-614
Cantidad disponible: 1 disponibles
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Profitable Customers (Professional Paperbacks)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Profitable Customers (Professional Paperbacks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749428259
Cantidad disponible: 1 disponibles
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Profitable Customers (Professional Paperbacks)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749428259
Cantidad disponible: 1 disponibles
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Profitable Customers: How to Identify, Develop and Retain Them
Publicado por
Kogan Page Ltd, 1998
ISBN 10: 0749428252
ISBN 13: 9780749428259
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749428259. Nº de ref. del artículo: 8724440
Cantidad disponible: 1 disponibles
Imagen de archivo
Profitable Customers: How to Identify, Develop and Retain Them
Publicado por
Kogan Page Ltd, 1998
ISBN 10: 0749428252
ISBN 13: 9780749428259
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749428259. Nº de ref. del artículo: 8724441
Cantidad disponible: 1 disponibles
Imagen de archivo
Profitable Customers: How to Identify, Develop and Keep Them (Professional Paperback Series)
Publicado por
Kogan Page, 1998
ISBN 10: 0749428252
ISBN 13: 9780749428259
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. Nº de ref. del artículo: V14K-00709
Cantidad disponible: 1 disponibles