Prospecting for Customers (Sales Professional's Library) - Tapa blanda

Vicar, Robert

 
9780749411930: Prospecting for Customers (Sales Professional's Library)

Sinopsis

Without good prospects, it is impossible for any salesperson to really succeed. That is why prospecting must always be the top priority of any sales professional. The author explains the importance of prospecting for new customers and how to avoid the trap of relying solely on business from existing customers. He shows how to turn prospecting techniques from the casual collection of names to a fixed and disciplined system which builds up a bank of prospective customers for immediate and longer term contact. Every method and technique is covered, such as: identifying and locating prospects; using existing contacts to find others; using mailshots, the telephone and the social round; planning territories and maintaining a record system.

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Reseña del editor

Without good prospects, it is impossible for any salesperson to really succeed. That is why prospecting must always be the top priority of any sales professional. The author explains the importance of prospecting for new customers and how to avoid the trap of relying solely on business from existing customers. He shows how to turn prospecting techniques from the casual collection of names to a fixed and disciplined system which builds up a bank of prospective customers for immediate and longer term contact. Every method and technique is covered, such as: identifying and locating prospects; using existing contacts to find others; using mailshots, the telephone and the social round; planning territories and maintaining a record system.

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Otras ediciones populares con el mismo título

9780749413309: Prospecting for Customers (Sales Professional's Library)

Edición Destacada

ISBN 10:  0749413301 ISBN 13:  9780749413309
Editorial: Littlehampton Book Services Ltd, 1993
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