Linchpin - Tapa blanda

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - and the key to being indispensable is overcoming the fears that hold most of us back. Fear or change, fear of authority, fear of embarrassment all come from the most primitive and powerful part of our brains. Godin shows how to overcome that internal resistance, so you can unleash your greatest art, passion, insight and generosity at work.

Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.