Going Viral

3,59 valoración promedio
( 17 valoraciones por GoodReads )
 
9780745671291: Going Viral
Review:

Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries). "This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed." LSE Review of Books "Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society." Manuel Castells, University of Southern California

"Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world." Danah Boyd, Microsoft Research

"From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric." Albert-Laszlo Barabasi, Northeastern University Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries).

Review:

"This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed." LSE Review of Books "Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society." Manuel Castells, University of Southern California "Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world." Danah Boyd, Microsoft Research "From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric." Albert-Laszlo Barabasi, Northeastern University

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Nahon, Karine; Hemsley, Jeff
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Nahon, Karine; Hemsley, Jeff
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Estado de conservación: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Nº de ref. de la librería 0745671292-RMX

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Nahon, Karine; Hemsley, Jeff
Editorial: Polity Press, United Kingdom (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity Press, United Kingdom, 2013. Paperback. Estado de conservación: New. 1. Auflage. 210 x 138 mm. Language: English . Brand New Book. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería AAH9780745671291

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Nahon, Karine; Hemsley, Jeff
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0745671292

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Nahon, Karine; Hemsley, Jeff
Editorial: Polity Press, United Kingdom (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity Press, United Kingdom, 2013. Paperback. Estado de conservación: New. 1. Auflage. 210 x 138 mm. Language: English . Brand New Book. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería AAH9780745671291

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Nahon, Karine; Hemsley, Jeff
Editorial: Polity
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity. PAPERBACK. Estado de conservación: New. 0745671292 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16515716

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Nahon, Karine; Hemsley, Jeff
Editorial: Polity (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity, 2013. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. Nº de ref. de la librería ABE_book_new_0745671292

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Descripción Estado de conservación: New. Bookseller Inventory # ST0745671292. Nº de ref. de la librería ST0745671292

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Nahon, Karine; Hemsley, Jeff
Editorial: Polity (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity, 2013. Estado de conservación: New. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFD; UBW. Category: (P) Professional & Vocational. Dimension: 211 x 139 x 16. Weight in Grams: 274. . 2013. 1st Edition. Paperback. . . . . . Nº de ref. de la librería V9780745671291

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Nahon, Karine; Hemsley, Jeff
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Descripción Softcover. Estado de conservación: New. New. This item is new unopened, never used and still in its original manufacturer condition. Tracking number will be provided to you so that you may track your order (for all USA orders). Nº de ref. de la librería 113567125

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