Karine Nahon; Jeff Hemsley Going Viral

ISBN 13: 9780745671291

Going Viral

3,59 valoración promedio
( 17 valoraciones por Goodreads )
 
9780745671291: Going Viral
Críticas:

Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries). "This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed." LSE Review of Books "Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society." Manuel Castells, University of Southern California

"Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world." Danah Boyd, Microsoft Research

"From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric." Albert-Laszlo Barabasi, Northeastern University Going Viral has won the 2014 Best Book Award by ASIS&T (Association of Information Science and Technology), and was named an Outstanding Academic Title by Choice Magazine (Association of College and Research Libraries).

Críticas:

"This concise and insightful book targets a niche topic in the studies of digital media that is becoming increasingly relevant to the public. It considers many questions and successfully accomplishes what it sets out to do. Students of media, digital worlds, and information will not be disappointed." LSE Review of Books "Virality is what make societies click at the pulse of the Internet. It is at the heart of the new forms of commerce, culture, media, social movements, and politics. This pathbreaking book explains what it is, how it works technologically and socially, and draws out the implications of this process for social change. It is a major contribution to network theory and to the understanding of the network society." Manuel Castells, University of Southern California "Ever wonder why a video, meme, or idea spreads like wildfire online? In 'Virality', Nahon and Hemsley examine the technology, social practices, and cultural conditions that enable media to go viral. This illuminating book gets beyond marketing hype to provide critical insights for understanding the powerful phenomenon of virality. This is a must-read for anyone trying to make sense of how information flows in a networked world." Danah Boyd, Microsoft Research "From Rosa Parks to Gangham style--a fascinating look at a defining phenomena of our age- virality, spreading, winner-take-all success. It is more than a fad-- Going Viral offers a compelling argument that viral processes are here to stay, and they are an essential feature of the online fabric." Albert-Laszlo Barabasi, Northeastern University

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1.

Karine Nahon (University of Washington); Jeff Hemsley (University of Washington)
Editorial: John Wiley and Sons
ISBN 10: 0745671292 ISBN 13: 9780745671291
Nuevos Cantidad: > 20
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INDOO
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Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0745671292

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Karine Nahon; Jeff Hemsley
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Estado de conservación: New. Nº de ref. de la librería 19445741-n

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3.

Karine Nahon, Jeff Hemsley
Editorial: Polity Press, United Kingdom (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
Nuevos Paperback Primera edición Cantidad: 10
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The Book Depository US
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Descripción Polity Press, United Kingdom, 2013. Paperback. Estado de conservación: New. 1. Auflage. 210 x 138 mm. Language: English . Brand New Book. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería AAH9780745671291

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4.

Nahon, Karine
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780745671291

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5.

Karine Nahon, Jeff Hemsley
Editorial: Polity Press, United Kingdom (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
Nuevos Paperback Primera edición Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Polity Press, United Kingdom, 2013. Paperback. Estado de conservación: New. 1. Auflage. 210 x 138 mm. Language: English . Brand New Book. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería AAH9780745671291

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6.

Nahon, Karine; Hemsley, Jeff
Editorial: Polity
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Polity. PAPERBACK. Estado de conservación: New. 0745671292 FACTORY BRAND NEW, SEALED, NEVER SOLD, NEVER USED, NO MARKINGS. Nº de ref. de la librería WILEY121B

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Karine Nahon, Jeff Hemsley
Editorial: Polity Press, United Kingdom (2013)
ISBN 10: 0745671292 ISBN 13: 9780745671291
Nuevos Paperback Primera edición Cantidad: 10
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Descripción Polity Press, United Kingdom, 2013. Paperback. Estado de conservación: New. 1. Auflage. 210 x 138 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería BZV9780745671291

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Nahon, Karine
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción 2013. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780745671291

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Karine Nahon, Jeff Hemsley
Editorial: Polity Press
ISBN 10: 0745671292 ISBN 13: 9780745671291
Nuevos Paperback Cantidad: 1
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Descripción Polity Press. Paperback. Estado de conservación: new. BRAND NEW, Going Viral, Karine Nahon, Jeff Hemsley, We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online. Nº de ref. de la librería B9780745671291

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10.

Karine Nahon; Jeff Hemsley
ISBN 10: 0745671292 ISBN 13: 9780745671291
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807456712910000000

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