A Big Life in Advertising

3,86 valoración promedio
( 176 valoraciones por GoodReads )
 
9780743245869: A Big Life in Advertising
Review:

Stuart Elliott "The New York Times Book Review" Evocative and compelling...frank and forthright...You don't have to be in advertising to appreciate a big life in advertising.

From the Publisher:

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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Lawrence, Mary Wells
Editorial: Simon and Schuster
ISBN 10: 0743245865 ISBN 13: 9780743245869
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Descripción Simon and Schuster. Estado de conservación: New. Brand New. Nº de ref. de la librería 0743245865

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Lawrence, Mary Wells
Editorial: Simon and Schuster (2003)
ISBN 10: 0743245865 ISBN 13: 9780743245869
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Descripción Simon and Schuster, 2003. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780743245869

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Lawrence, Mary Wells
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Descripción SIMON SCHUSTER, United States, 2003. Paperback. Estado de conservación: New. Reprint. 211 x 142 mm. Language: English . Brand New Book ***** Print on Demand *****. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend. * From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence s life in advertising couldn t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: Flick your Bic and I Love New York! and Plop plop, fizz fizz, oh what a relief it is. For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines. Nº de ref. de la librería APC9780743245869

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Lawrence, Mary Wells
Editorial: Simon & Schuster 2003-05-19 (2003)
ISBN 10: 0743245865 ISBN 13: 9780743245869
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Descripción Simon & Schuster 2003-05-19, 2003. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00553739

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Lawrence, Mary Wells
Editorial: SIMON SCHUSTER, United States (2003)
ISBN 10: 0743245865 ISBN 13: 9780743245869
Nuevos Paperback Cantidad: 10
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Descripción SIMON SCHUSTER, United States, 2003. Paperback. Estado de conservación: New. Reprint. 211 x 142 mm. Language: English . Brand New Book ***** Print on Demand *****.The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend. * From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence s life in advertising couldn t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: Flick your Bic and I Love New York! and Plop plop, fizz fizz, oh what a relief it is. For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines. Nº de ref. de la librería APC9780743245869

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Lawrence, Mary Wells
Editorial: Touchstone (2003)
ISBN 10: 0743245865 ISBN 13: 9780743245869
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Descripción Touchstone, 2003. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0743245865

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Lawrence, Mary Wells
Editorial: Touchstone
ISBN 10: 0743245865 ISBN 13: 9780743245869
Nuevos Paperback Cantidad: 20
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BuySomeBooks
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Descripción Touchstone. Paperback. Estado de conservación: New. Paperback. 320 pages. Dimensions: 8.3in. x 5.6in. x 0.8in.The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend. From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrences life in advertising couldnt be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: Flick your Bic and I Love New York! and Plop plop, fizz fizz, oh what a relief it is. For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storytellers art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780743245869

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Lawrence, Mary Wells
Editorial: Touchstone Books (2016)
ISBN 10: 0743245865 ISBN 13: 9780743245869
Nuevos Paperback Cantidad: 1
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Descripción Touchstone Books, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780743245869_lsuk

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