Call of the Mall

3,57 valoración promedio
( 840 valoraciones por Goodreads )
 
9780743235921: Call of the Mall

Book by Underhill Paco

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"The Boston Globe"

Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.



"The New York Times"Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology.

"The Atlantic"Fascinating..."Call of the Mall's" unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs.

"The Boston Globe"Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.

Tom Peters author of "Re-imagine!""Call of the Mall" is a delightful romp through one of America's most socially telling and economically important phenomena. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. I didn't know how little I knew about this centerpiece of our culture.

John B. Menzer Executive Vice President and President/CEO, International Division, Wal-Mart Stores, Inc. A most amusing and unique view of the mall culture. A fascinating look at its customers, retailers, and mall developers. Once again, Paco Underhill has broken new ground with his thought provoking insights. Well done.

Lauren Weisberger author of "The Devil Wears Prada""Call of the Mall" explains why we shop 'til we drop -- all in one spot.

"The Atlantic" Fascinating..."Call of the Mall's" unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs.

"The Boston Globe" Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.

"The New York Times" Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology.

The Atlantic Fascinating...Call of the Mall's unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs.

The Boston Globe Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.

The New York Times Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology.

Reseña del editor:

The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.
It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Underhill, Paco
Editorial: Simon and Schuster 2005-01-01 (2005)
ISBN 10: 0743235924 ISBN 13: 9780743235921
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Descripción 2005. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VS-9780743235921

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Descripción SIMON SCHUSTER, United States, 2005. Paperback. Estado de conservación: New. Reprint. 213 x 140 mm. Language: English . Brand New Book. The author of the international bestseller Why We Buy--praised by The New York Times as a book that gives this underrated skill the respect it deserves --now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn t. Nº de ref. de la librería BZV9780743235921

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Paco Underhill
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Descripción SIMON SCHUSTER, United States, 2005. Paperback. Estado de conservación: New. Reprint. 213 x 140 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The author of the international bestseller Why We Buy--praised by The New York Times as a book that gives this underrated skill the respect it deserves --now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn t. Nº de ref. de la librería BZV9780743235921

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Descripción SIMON SCHUSTER, United States, 2005. Paperback. Estado de conservación: New. Reprint. 213 x 140 mm. Language: English . Brand New Book. The author of the international bestseller Why We Buy--praised by The New York Times as a book that gives this underrated skill the respect it deserves --now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn t. Nº de ref. de la librería AAS9780743235921

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