Made to Stick: Why Some Ideas Survive and Others Die

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9780739341346: Made to Stick: Why Some Ideas Survive and Others Die
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Book by Chip Heath

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NEW YORK TIMES BESTSELLER · The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Biografía del autor:

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. 
 
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.
 
Together, Chip and Dan have written three New York Times bestselling books: Made to StickSwitch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.

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Otras ediciones populares con el mismo título

9781400064281: Made to Stick: Why Some Ideas Survive and Others Die

Edición Destacada

ISBN 10:  1400064287 ISBN 13:  9781400064281
Editorial: Random House Inc, 2007
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9780099505693: Made to Stick: Why some ideas take hold and others come unstuck

Arrow, 2008
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9780812982008: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Random..., 2010
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9781905211579: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Random..., 2007
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9781905211562: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

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HEATH, CHIP
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Chip Heath, Dan Heath
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Descripción Random House USA Inc, United States, 2007. CD-Audio. Condición: New. Unabridged. Language: English . Brand New. NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea s chances--essential reading in the fake news era. Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them stick. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous kidney theft ring hoax to a coach s lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. Nº de ref. del artículo: AAS9780739341346

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Descripción 2007. CD. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: VR-9780739341346

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Descripción Random House USA Inc, United States, 2007. CD-Audio. Condición: New. Unabridged. Language: English . Brand New. NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea s chances--essential reading in the fake news era. Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them stick. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous kidney theft ring hoax to a coach s lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. Nº de ref. del artículo: BTE9780739341346

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Chip Heath, Dan Heath
Publicado por Random House USA Inc, United States (2007)
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Descripción Random House USA Inc, United States, 2007. CD-Audio. Condición: New. Unabridged. Language: English . Brand New. NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea s chances--essential reading in the fake news era. Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them stick. In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous kidney theft ring hoax to a coach s lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick. Nº de ref. del artículo: AAS9780739341346

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Heath, Chip
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Descripción Random House Audio, 2007. Audio CD. Condición: New. Never used!. Nº de ref. del artículo: 0739341340

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Chip Heath
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Descripción Compact Disc. Condición: New. Compact Disc. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 7 pages. 0.399. Nº de ref. del artículo: 9780739341346

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Chip Heath, Dan Heath, Charles Kahlenberg (read by)
Publicado por Penguin Random House Audio Publishing Group 2007-01-09, New York (2007)
ISBN 10: 0739341340 ISBN 13: 9780739341346
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Descripción Penguin Random House Audio Publishing Group 2007-01-09, New York, 2007. audio CD. Condición: New. Nº de ref. del artículo: 9780739341346

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Chip Heath
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Descripción Random House Audio Assets, 2007. Audio CD. Condición: Brand New. unabridged edition. 7 pages. 6.00x5.50x1.25 inches. In Stock. Nº de ref. del artículo: z-0739341340

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