Gonzo Marketing: Winning Through Worst Practices

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9780738207698: Gonzo Marketing: Winning Through Worst Practices
From the Publisher:

Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty. A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.

About the Author:

Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.

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Locke, Christopher
Editorial: Basic Books 2002-10-17 (2002)
ISBN 10: 0738207691 ISBN 13: 9780738207698
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Descripción Basic Books 2002-10-17, 2002. PAPERBACK. Estado de conservación: New. 0738207691 BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. de la librería Z0738207691ZN

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Locke, Christopher
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Descripción Basic Books, 2002. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets, " based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business -- from the trading-room floor to the boardroom -- can afford to ignore. Nº de ref. de la librería ABE_book_new_0738207691

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Descripción Perseus Books Group, Cambridge, MA, 2002. Soft cover. Estado de conservación: New. No Jacket. First Softcover Edition. NEW - Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet - and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets" based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: Greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable style and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business - from the trading room floor to the boardroom - can afford to ignore. 243 pages including an index and notes. 8vo - over 7¾" - 9¾" tall. Quantity Available: 1. Category: Business::General; ISBN: 0738207691. ISBN/EAN: 9780738207698. Pictures of this item not already displayed here available upon request. Inventory No: 002237. Nº de ref. de la librería 002237

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Descripción The Perseus Books Group, United States, 2002. Paperback. Estado de conservación: New. Revised ed.. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or micromarkets, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they ve always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke s inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore. Nº de ref. de la librería APC9780738207698

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Locke, Christopher
Editorial: The Perseus Books Group, United States (2002)
ISBN 10: 0738207691 ISBN 13: 9780738207698
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Descripción The Perseus Books Group, United States, 2002. Paperback. Estado de conservación: New. Revised ed.. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or micromarkets, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they ve always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke s inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore. Nº de ref. de la librería APC9780738207698

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Locke, Christopher
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Descripción Perseus Books Group, 2002. Paperback. Estado de conservación: New. First Edition. Nº de ref. de la librería DADAX0738207691

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ISBN 10: 0738207691 ISBN 13: 9780738207698
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Descripción Basic Books. Paperback. Estado de conservación: New. Paperback. 256 pages. Dimensions: 9.0in. x 6.1in. x 0.7in.A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet-and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or micromarkets, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything theyve always wanted: greater market share, customer loyalty, and brand equity. Laced with Lockes inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business-from the trading-room floor to the boardroom-can afford to ignore. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780738207698

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