Portfolio Management For New Products: Second Edition

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9780738205144: Portfolio Management For New Products: Second Edition
Reseña del editor:

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Biografía del autor:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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1.

Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt
Editorial: The Perseus Books Group, United States (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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Descripción The Perseus Books Group, United States, 2002. Hardback. Estado de conservación: New. 2nd Revised edition. 239 x 163 mm. Language: English . Brand New Book. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería AA29780738205144

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2.

Robert G. Cooper, Scott Edgett, Elko J. Kleinschmidt
Editorial: The Perseus Books Group
ISBN 10: 0738205141 ISBN 13: 9780738205144
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THE SAINT BOOKSTORE
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Descripción The Perseus Books Group. Hardback. Estado de conservación: new. BRAND NEW, Portfolio Management for New Products (2nd Revised edition), Robert G. Cooper, Scott Edgett, Elko J. Kleinschmidt, In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería B9780738205144

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Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt
Editorial: The Perseus Books Group, United States (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción The Perseus Books Group, United States, 2002. Hardback. Estado de conservación: New. 2nd Revised edition. 239 x 163 mm. Language: English . Brand New Book. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería AA29780738205144

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Elko Kleinschmidt; Robert Cooper; Scott Edgett
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807382051440000000

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Cooper, Robert G., Edgett, Scott J., Kleinschmidt, Elko J.
Editorial: Basic Books (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 3
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Descripción Basic Books, 2002. Estado de conservación: New. 2002. 2nd. Hardcover. The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Num Pages: 400 pages, Illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 234 x 161 x 33. Weight in Grams: 682. . . . . . . Nº de ref. de la librería V9780738205144

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Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett
Editorial: Little, Brown 2002-01-04, Cambridge, MA (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 5
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Blackwell's
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Descripción Little, Brown 2002-01-04, Cambridge, MA, 2002. hardback. Estado de conservación: New. Nº de ref. de la librería 9780738205144

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Cooper, Robert G., Edgett, Scott J., Kleinschmidt, Elko J.
Editorial: Basic Books
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 3
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Kennys Bookstore
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Descripción Basic Books. Estado de conservación: New. 2002. 2nd. Hardcover. The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Num Pages: 400 pages, Illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 234 x 161 x 33. Weight in Grams: 682. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780738205144

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Robert G. Cooper
Editorial: The Perseus Books Group (2001)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción The Perseus Books Group, 2001. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780738205144

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Elko Kleinschmidt; Robert Cooper; Scott Edgett
Editorial: Basic Books (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Basic Books, 2002. Estado de conservación: New. Nº de ref. de la librería GH9780738205144

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Elko Kleinschmidt; Robert Cooper; Scott Edgett
Editorial: Basic Books (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Basic Books, 2002. Estado de conservación: New. book. Nº de ref. de la librería ria9780738205144_rkm

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