Portfolio Management for New Products

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9780738205144: Portfolio Management for New Products
From the Publisher:

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

About the Author:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

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1.

Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: The Perseus Books Group, United States (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción The Perseus Books Group, United States, 2002. Hardback. Estado de conservación: New. 2nd Revised edition. 239 x 163 mm. Language: English . Brand New Book. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería AA99780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: The Perseus Books Group (2001)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Books2Anywhere
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Descripción The Perseus Books Group, 2001. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería H8-9780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: The Perseus Books Group, United States (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
Nuevos Tapa dura Cantidad: 10
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Descripción The Perseus Books Group, United States, 2002. Hardback. Estado de conservación: New. 2nd Revised edition. 239 x 163 mm. Language: English . Brand New Book. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería AA99780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: The Perseus Books Group
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción The Perseus Books Group. Hardback. Estado de conservación: new. BRAND NEW, Portfolio Management for New Products (2nd Revised edition), Robert G. Cooper, Scott Edgett, Elko J. Kleinschmidt, In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market. Nº de ref. de la librería B9780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: The Perseus Books Group 2001-12-14, Reading, MA (2001)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción The Perseus Books Group 2001-12-14, Reading, MA, 2001. hardback. Estado de conservación: New. Nº de ref. de la librería 9780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: Basic Books (2002)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Basic Books, 2002. Estado de conservación: New. 2002. 2nd. Hardcover. The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Num Pages: 400 pages, Illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 234 x 161 x 33. Weight in Grams: 682. . . . . . . Nº de ref. de la librería V9780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Estado de conservación: New. Bookseller Inventory # ST0738205141. Nº de ref. de la librería ST0738205141

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: Perseus Books (2001)
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Perseus Books, 2001. Hardcover. Estado de conservación: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Nº de ref. de la librería V9780738205144

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Hardback. Estado de conservación: New. Not Signed; In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book p. book. Nº de ref. de la librería ria9780738205144_rkm

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Cooper, Robert Gravlin; Edgett, Scott J.; Kleinschmidt, Elko J.
Editorial: Basic Books
ISBN 10: 0738205141 ISBN 13: 9780738205144
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Descripción Basic Books. Estado de conservación: New. 2002. 2nd. Hardcover. The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. Num Pages: 400 pages, Illustrations. BIC Classification: KC. Category: (G) General (US: Trade). Dimension: 234 x 161 x 33. Weight in Grams: 682. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780738205144

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