Political marketing: A comparative perspective

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9780719068713: Political marketing: A comparative perspective

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support.

It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing.

This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

This book should become an established essential text for students and academics of political science and marketing.

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About the Author:


Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing and Management at Keele University

Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre for Public Communication Research

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Editorial: MANCHESTER UNIVERSITY PRESS, United Kingdom (2005)
ISBN 10: 0719068711 ISBN 13: 9780719068713
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Descripción MANCHESTER UNIVERSITY PRESS, United Kingdom, 2005. Paperback. Estado de conservación: New. Language: English . Brand New Book. Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. -- . Nº de ref. de la librería AAR9780719068713

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Darren G. Lilleker, Jennifer Lees-Marshment
Editorial: Manchester University Press 2005-08-01 (2005)
ISBN 10: 0719068711 ISBN 13: 9780719068713
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Descripción Manchester University Press 2005-08-01, 2005. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-NBN-00009888

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Editorial: MANCHESTER UNIVERSITY PRESS, United Kingdom (2005)
ISBN 10: 0719068711 ISBN 13: 9780719068713
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Descripción MANCHESTER UNIVERSITY PRESS, United Kingdom, 2005. Paperback. Estado de conservación: New. Language: English . Brand New Book. Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn Fein, have been able to capitalise on this to gain support. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actually business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The chapters, in demonstrating this convergence in practices, also question whether this strategy is appropriate for political systems based on proportional representation and coalition governments such as those in Austria, Germany, New Zealand, Canada, and devolved systems in Northern Ireland and Scotland. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing. This book should become an established essential text for students and academics of political science and marketing. -- . Nº de ref. de la librería AAR9780719068713

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Lilleker Darren G.
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Descripción Manchester University Press, 2005. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CW-9780719068713

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Lilleker, Darren G.
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Descripción Manchester University Press, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780719068713_lsuk

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Lilleker, Darren G. (Editor)/ Lees-Marshment, Jennifer
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Descripción Manchester Univ Pr, 2005. Paperback. Estado de conservación: Brand New. illustrated edition. 256 pages. 9.00x6.25x1.00 inches. In Stock. Nº de ref. de la librería __0719068711

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Darren G. Lilleker (Editor), Jennifer Lees-Marshment (Editor)
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Descripción Manchester University Press, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0719068711

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